Showing posts with label Academic Body. Show all posts
Showing posts with label Academic Body. Show all posts

How a 91-year-old Author's Debut Mystery Hit the Bestseller List


NEVER GIVE UP ON YOUR DREAMS!

Recently, my publisher, MWiDP, relaunched Shirley S. Allen’s cozy mystery, ACADEMIC BODY as an ebook. Sales had slowed for the print version published by Mainly Murder Press in 2010, but Mark Williams saw my ad for the book on this blog, read it and loved it. He saw a strong future for it as an ebook--especially in the international market, where classic mysteries still sell.

Shirley S. Allen happens to be my mom, who turned 91 years old in May. 

So this is an emphatic lesson for every aspiring writer out there: IT'S NEVER TOO LATE! Keep at it and your publishing dreams will come true. 

The ebook of ACADEMIC BODY launched in June and had steady sales, but we were kind of disappointed in the numbers until last weekend, when Mark decided to give it some of the free days allowed to ebooks in Amazon’s KDP Select program.

I should note there’s a certain amount of controversy surrounding the concept of giving free ebooks. On the plus side, it’s great advertising that costs nothing.  But the whole concept of free books rubs some authors the wrong way, since it seems to contribute to the devaluing of our product.

But with the advent of Amazon's KDP Select program last year, the freebie became the technique of choice for launching ebooks—both for self-publishers and small presses.

It worked brilliantly when Amazon algorithms gave free books the same boost in “popularity” as their regular inventory. Catherine Ryan Hyde had a huge success with KDP Select free days when launching her self-published novel WHEN I FOUND YOU. I wrote about Catherine’s phenomenal success last month in my post Social Media vs. A New York Times Book Review Cover: Which Sells More Books. After dismal initial sales, Catherine made her book free for three days and the subsequent bounce made her enough money to buy a Lexus. Not a brand new one, but a very, very nice car.

A change in the Amazon algorithms on May 3rd made cheap and free books much less bouncy, but still Catherine was able to launch her book DON’T LET ME GO with a two-day give-away that gave a nice boost to sales.

Author Shirley S. Allen
Catherine and I did the same thing with our nonfiction book HOW TO BE A WRITER IN THE E-AGE. The freebie got us to #1 in free writing books for three days, ahead of the new Eisler-Konrath book, and two of agent Noah Lukeman’s offerings. But then sales went down to well below where they’d been before we went free. We not only got no bounce, but the freebie seems to have worked against us.

Except that it got us some very nice reviews. Thanks to the lovely readers who took the time to write them. Free books that get thoughtful reviews are never wasted. (And it’s still only $2.99, everybody: great deal! And it tells you important stuff about launching your writing career that you won’t get anywhere else, whether you’re self-pubbing or going the traditional route. OK, end of commercial break.)  

It was a learning experience. Nonfiction books with a limited audience do not seem to benefit from free give-aways.

In spite of this, we decided to go ahead and offer my mom’s book as a freebie last weekend. Quite frankly, our hopes weren’t that high. This book is a classic cozy set in a small New England town. It’s beautifully written and plotted, but the criminal activity is all offstage. There’s none of the mayhem, high body count or torture fashionable in today’s crime fiction. But it’s also not one of the crafty cozies that are currently popular with older readers: nobody knitted or tatted or made throw pillows out of dryer lint. The sleuths are a couple of sophisticated middle-aged married people who love each other--much more Nick and Nora Charles than Alex Cross or Stephanie Plum.

But what happened next was epic!

ACADEMIC BODY shot up to the top ten in the thrillers and suspense category. And it started to climb up the top 100 in the entire Kindle free store. By the second day, it was at #2 in thrillers—probably the most competitive fiction genre—and #30 of all free Kindle books. And it stayed there.

And, curse you Bob Mayer, it might even have gone to #1 if Bob’s new Black Ops thriller hadn’t been free the same weekend.

By the time ACADEMIC BODY went off its three free days, it had over 10,500 downloads. Remember how I said last month that the bump a book gets from a New York Times Book Review cover can be as little as 82 actual books sold? Compare that with moving 10,500 books!

Obviously the big difference is that the NYT author’s book cost money and my mom’s didn’t. But still, over 10K people decided to download her book to their Kindles. Considering how many 1000s of Kindle books are free at any given moment, and how many of us have Kindles already loaded than more books than we can read in the next 10 years, it’s pretty durn amazing.

So why did this particular free book climb to such heights?

Here are some things I suspect may have helped:

1) The Perfect Cover. The cover of ACADEMIC BODY, designed by Patricia L. Foltz of Mainly Murder Press, shows an inviting room bathed in amber light—lined with books—and just the legs of a deceased person in the shadowy foreground. It’s the classic “body in the library.” It immediately brings to mind Agatha Christie.

And those books in the library are so inviting and warm. Perhaps as we lose paper books to technology, we’re already getting a little nostalgic for them? To a reader, there’s hardly anything more inviting than a cozy room full of books.

The cover is a seductive invitation to read.

2) A Great Bio. I rewrote my mother’s bio for this book launch, adding material about her academic achievements. In the past, publishers haven’t wanted to advertise that she has a PhD in English Literature and wrote the definitive book on the life of London’s great 19th century Shakespearean actor-manager, Samuel Phelps. Her publishers were afraid she’d sound stuffy and boring.

But in today’s world of so much not-ready-for-prime-time self-publishing, I thought readers would like to know the author has a superb command of the English language. Plus the protagonist of ACADEMIC BODY is a theater director. I figure it’s a plus to know the author has in-depth knowledge of the subject matter.

3) An Established Social Network. No, my Mom isn’t spending her days on Facebook, Twitter and Tumblr. The network is mine. It was easy to use my own connections to promote her book. Plus I went to some senior sites and FB and LinkedIn pages for alums of Bryn Mawr—our alma mater. That allowed me to reach out to people who aren’t in the current writing scene and didn’t know about free Kindle ebooks, but were very interested in books about academia. And of course they wanted to support a fellow alum.

4) Serendipity. We didn’t think about the Olympics when we chose last weekend, but I think the games worked in our favor. Most of the people interested in action and sports were glued to the tube, watching the spectacular competitions in London—so the readers who might be more likely to buy an action-adventure type of thriller were otherwise occupied. The non-sports fans were at loose ends, looking for some less sweaty entertainment.

5) Writing in a Genre that’s Under-Represented by Mainstream Publishing. It seems readers still want classic mysteries. In fact, they may be starved for them. Contemporary mysteries usually fall into the James Patterson/Steig Larsson category (graphically violent serial killer thrillers) or Janet Evanovich types (rom-com mysteries like mine) or the crafty cozies I mentioned earlier. 

But classic mysteries are puzzles that engage the mind and leave the reader satisfied that justice has prevailed. At the end of a classic mystery, all is right with the world. Evolved intelligence has prevailed over primitive brute force. Reading a classic mystery gives order to the universe--like listening to Mozart.

After the spectacular success of the freebie days, ACADEMIC BODY did get a nice bounce. Not enough for my mom to trade in her old Acura, but the book is selling much, much better than it did before the freebie days. And the paper version from Mainly Murder seems to be moving, too.

Does that mean giving away free books will work for everybody? No. As I say, it didn't work for our nonfic. book. And I’m not sure how much longer cheap and free books are going to be of benefit as marketing tools.

Mark Coker of Smashwords said in an interview with Forbes this week that he thinks many self-publishers are undervaluing their work. Like Amazon, Smashwords has changed its algorithm so it no longer counts free and 99-cent books as “sales” with the same weight as sales of books priced at $2.99 and up. Mr. Coker says he “found that the $2.99 to $5.99 price band appears to be the sweet spot for indie authors, those prices over-performed the average in terms of income for the author. But 99¢ and $1.99 under-performed.”

And free? It still seems to be working for some fiction right now--it sure did for my mom. Her next book—a historical—is due out next month and we'll see how that works out. But whatever happens, I know nothing's going to stand in the way of her dreams!

What about you, scriveners? Have give-aways worked to promote your work? Do you read a lot of free Kindle books? How do you feel about free ebooks? Do you have a dream you'll never give up on?

Don’t forget the Central Coast Writers Conference in beautiful San Luis Obispo CA. It will be held on September 21st and 22nd on the campus of Cuesta College. Last year I got to meet Mark Coker in person there.  This year will have an equally exciting roster of speakers and presenters (including yours truly.)

On Wednesday, August 15th, I'll be visiting the awesome blog of M. Christine Weber, to talk about being a writer--and a reader--in the e-age, and why it's such a great time for us all. 

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How To Get Your Book Rejected: A Former Big 6 Editor Gives 5 Tips for Sure-Fire Rejection.

...Some lighthearted "advice" from Ruth Harris 


First, a reminder: next week we're going to have a visit from a MOVIE STAR! 



On August 5th,, Golden Globe Winner and Academy Award-nominated actor Terence Stamp, who is also a novelist and memoirist, will be here talking about his writing process and his new publishing company.

Yes, that Terence Stamp  
You know how I’m always talking about the importance of Social Media? Well here’s an example. An iconic movie star has asked to visit our little blog, because here in the e-age, blogs can be as important as The New York Times in reaching the public.

I'm talking about General Zod
See why you need to have a blog searchable by your own name, with your contact information displayed prominently?  This week we have a lighthearted look at rejection from Ruth Harris, who had to tackle mountains of slush in her days as an editor at Dell, Bantam and Kensington.


We know you seasoned scriveners would never make these mistakes, but do pass on the info to your newbie friends out there. Everybody was a newbie once. And even though we laugh at this stuff now, I think we’ve all been guilty of a few of these. I know I did that thing with the heroine looking in the mirror in about 5 stories as well as my first novel.


Do notice that Ruth has hot new covers on her Romantic Women's fiction titles--and a new title for them. They're now the Park Avenue Series. Full of Mad Men-era Manhattan glitz and glamour. Sizzling summer beach reads!
--Anne

Crave Rejection?
5 Never-fail, 100% Guaranteed Tips and Tricks To Absolutely, Positively Raise Your Anemic R-Quotient: by Ruth Harris

Are your Rejection-levels too low? Is publication coming too easily? Did your publisher's promo/ad campaign turn your book into an overnight blockbuster? Did that mega-million movie deal just fall from the sky into your lap?

If the answer is yes, if you feel you are not paying your dues, if you are not receiving an adequate, soul-satisfying number of rejections, here are some sure-fire, failure-proof ways to pump up your faltering R-score.

1) Choose the Wrong Agent

  • You’ve written the best horror-thriller-mystery ever. 
  • Your villain makes Hannibal Lecter look like a pussycat. 
  • Your victims are so vulnerable, defenseless and forlorn a stone would weep. 
  • Your prose sparkles. 
  • Your grammar is of such flawless perfection a revision of Strunk & White is being written at this moment to acknowledge your excellence. 
  • Your manuscript has not one single typo. 
  • Your use of the Oxford comma and the activating hyphen are impeccable. Your ending will cause the reader’s hair to stand on end. 
  • You’ve worked for years, neglected your spouse and children, gone without food and sleep. The time has come at last for submission. Which lucky agent will get first look?
If you are determined to add to your pile of rejection slips, the answer is obvious: send it to agent who specializes in Romance.

OTOH: If you might just conceivably be interested in avoiding rejection, why not do some research first? Find out which agent specializes in the genre you write. That agent will be up on all the latest developments in the market you’re trying to break into and will have close contacts with the editors who are looking for exactly what you write.

2) Embrace the cliché.

Oooooh, a dog! Everyone loves dogs. One who’s smart—or maybe a smart-ass. One who talks! Maybe even uses the f-word. Wow! A talking dog! A dog who talks dirty! You want to reach the widest readership possible. So you think of a plot in which the smart/smart-ass trash-talking dog helps the hero/heroine get the job/meet Mr. or Ms. Right. What could go wrong? Every agent and editor in town knows all about it. He/she has read that story a million times. He/she knows the ending from the first page. Yawn. Fidget. Rejection guaranteed.

More ideas straight out of cliché-ville:

  • Start your book with the MC looking into the mirror and contemplating The Meaning Of Life. 
  • Or the girl who wakes up to find bite marks on her throat and realizes—OMG!—her boyfriend is a vampire. 
  • And don’t forget the where-am-I? opening: the guy who opens the door to his house/condo/garage/office and steps over the threshold only to discover he’s shattered the time-space continuum and is lost in a strange, far-away galaxy.

Moral: Read, read and read. Become familiar with the work of the bestselling writers in your genre. Study—and then analyze—your market. Figure out what’s selling and what’s not selling. If the characters or plot have been done so many times they’ve reached cliché status, you must come up with the genius twist, the brilliant why-didn’t-I-think-of-that?

3) Work the phone.
  • Keep in contact! Make the connection!! That’s what phones are for, aren’t they? 
  • Call the agent you’ve just sent your manuscript to every morning and then again every afternoon. 
  • Be sure to track down his or her home phone/cell phone so you can call in the evening, too. 
  • Once at dinnertime so you can interrupt the meal. 
  • Then again later to wish him/her good night. 
  • And don’t forget 3AM so you can wake the agent up. 
All you want to know is if s/he has read your book and give him/her the opportunity to tell you how wonderful it is and how your book is going to change the future of publishing.

Is that too much to expect? They’re professionals, aren’t they? Their living depends on their writers, doesn’t it? Of course they want to hear from you. They’re been on tenterhooks waiting for you to call. Of course they’ll drop whatever they’re doing to talk.

Um, no. Of course they’re going to reject you.

Conclusion: Hands off the phone! No matter how anxious you are, no matter how desperate you feel, stifle that impulse. Go to the gym. Binge on ice cream. Watch reruns of Law and Order. Do the laundry. Do anything! Just stay away from the phone.

4) Have fun with anachronistic language.

You’ve written a Victorian-era romantic suspense novel. You’ve researched until your notes are longer than the manuscript. You’ve had to buy new glasses—your eyesight has deteriorated because of the time you’ve spent on Google and in the library. Every frill and furbelow on your heroine’s dress is accurately described. The descriptions of period architectural details from plinths to fasciated entablature would impress even Frank Lloyd Wright. You’ve researched period hairstyles in such depth that your characters—literally—never have a hair out of place.

Then they open their mouths to speak.

“Been there, done that,” says your elegant, gentleman of high birth.
“Whatever,” shrugs the heiress he’s courting.

Ooops.
You’re into nails-on-a-blackboard territory.
You want an agent to shriek in horror? You’re hoping an editor will cringe and reach for the smelling salts? You’re on the hunt for rejection?

Congratulations. You’ve just succeeded beyond your wildest dreams.

Lesson: Watch your language—and your dialogue. Just as fashion changes so does the way people speak. 1940’s slang is different from 1960’s slang and the way people talk today is different from the way they talked back in the 1950’s. Listen to what people say—and notice the way they say it. Vintage movies provide a guide to appropriate dialogue: whether your characters are soldiers in World War II, gangsters in the 1930’s or advertising executives in the 1950’s (Mad Men, anyone?).

5) Be a trend setter with grammar and punctuation!

Just because every grammar guru insists that subjects and verbs have to match doesn’t mean that you have to be a slave to “the rules.” You’re much more imaginative that that! You’re a creative person. You don’t follow trends. You start them!

Just because professional writers heed the suggestions of proofreaders doesn’t mean you have to. So what if “Sue” becomes “Margaret” halfway through your manuscript. The editor will know who you mean. After all, “Sue” and “Margaret” have the same color hair, don’t they?

Same thing with that tangle of it, its and it’s and their muddled thicket of antecedents. You know exactly what you mean and who you’re referring to. And if you know, so will the reader. Well, won’t they? Isn’t that their part of the job?

And just because Speed Kills, don’t for one minute think that applies to you! Go ahead. Send that manuscript out without editing, cutting, revision, proofreading. You’re different. Your first drafts are magic. Even your mother says so.

Last of all, on your pilgrimage as you search for ever more rejection, don’t ever ignore the always-reliable habits of the lazy writer:
  • Exclamation point infestation.
  • Adverb excess and adjective overload.
  • Repetition of the same words and phrases.
  • Comma mistreatment and semi-colon abuse.
  • Typo tolerance. 
So, fellow scriveners, if you find the experience—and the pain and resulting soul calluses—provided by rejection essential to your journey to success, now you know exactly what do to and how to do it to get more of what you need and want. Good luck!

How about you? Do you have some favorite rejection-getters of your own? Anything you used to do that you cringe about now?

***
Whether you're a newbie sending out your first queries or a seasoned writer who’s looking at all the publishing options open to today’s writers, there’s no better place to learn how to avoid doing embarrassing stuff than a writers conference. Anne will be teaching at the Central Coast Writers Conference in San Luis Obispo next September. Early Bird discounts are available if you register now.

Plus a FREE BOOK ALERT!! The elegantly plotted academic cozy ACADEMIC BODY, by Anne's mom, Shirley S. Allen, will be free for Kindle on Monday and Tuesday and Wednesday of this week. Also going free at the same time is my Kindle short story, BETTY JO STEVENSON RIDES AGAIN.

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