Showing posts with label how to write Web content. Show all posts
Showing posts with label how to write Web content. Show all posts

Thinking Outside the Book: When a Writing Dead End Becomes a Detour to Success


Today we're excited to be hosting freelance writer Nina Badzin. I've known Nina since she started blogging and it's been fantastic to watch her career soar. 


Nina was a compelling blogger from the time she wrote her first post. It was obvious she had tons of talent and skill. And her "query addiction" post really hit home with me. I'd been a query addict too. 

But what I most love about her story is that she took the writing road less travelled, and she's turned it into a professional career. 

I always advise fiction writers not to spend so much time on their blogs that they lose sight of the "prize": finishing and publishing their books.

But what if you'd rather blog? 

That doesn't have to mean you're a procrastinator or a failed novelist. It means you've got what it takes to be a successful nonfiction writer! And guess what? Nonfiction writers make good money, even with today's shrinking print markets. 

The Web is fueled by content, and writers who provide good content are thriving. As I said in my post about writing for the 21st century reader, and The New Golden Age of Short Fiction "the book" is a construct of the age of Gutenberg. In the digital age, readers' habits are changingthey are reading shorter pieces on smaller screensand wise writers will change with them...Anne

Recognizing the Difference Between a Writer’s Dead End and a Detour

by Nina Badzin


This post is about embracing the writer you are rather than the writer you thought you would be.

It’s about allowing your goals to change and your vision to shift even if you’ve worked hard to make one particular path work. It’s about redefining success as a writer and accepting your strengths and weaknesses. It’s also about seeing potential for a writing career that does not include a book.

Let me give you some background first.

THE TYPICAL NOVELIST’S DAYDREAM


As a child, I daydreamed about becoming a novelist, the only kind of writer I knew about at the time. Many of you can relate, I’m sure. I imagined book tours, and as I got older, I noted the place on a shelf where my books might sit.

In hindsight, however, my writing history, even the earliest moments, pointed towards the short form. In fifth grade I wrote short stories about my teachers, and I occasionally won essay contests in junior high and high school.

I took two creative writing class in college, and my professors would tell me, “You are a writer.”

Although the work these instructors based that statement on were essays and short stories, I still chose to hear “you are a novelist.” A writer had to write books, I thought. Even a nonfiction writer was not the real thing without a book.

I took a break from writing while I was an English teacher, a career choice that seemed more responsible and realistic for a lover of literature than trying to be the person who creates fiction. I enjoyed the job, but when I had my first child, I did not want to be stuck on a teacher’s schedule nor did I want to grade 125 essays every other week. I stayed home with my son, filling my days with play dates, baby classes, errands, and reading. I did not, however, revive my desire to write until my second child was born.

“I should have been a novelist,” I would say, through tears, to my husband.

“So do it,” he said. “Write novels. It’s not too late.”

THE FIRST BOOK


To make a very long story decently short, in a year I had a draft of a novel. I happened to mention the manuscript in a “Mommy and Me” class, and as luck would have it, one of the other moms had recently moved to Minneapolis from New York, where she’d worked as a foreign rights agent at a big agency.

“Let me read it,” she said. 

I was shocked that she loved the manuscript and wanted to send it to a former colleague. During a long phone conversation months later with Becca, my classmate’s best contact for women’s fiction at the agency, she explained why she didn’t think the book worked. But Becca helped me identify the storyline in my manuscript that she could picture as a novel. (It’s unusual to get this kind of attention on the phone from an agent who is not signing you. Becca was doing her friend a favor.) 

Grateful for some much needed direction, I then spent the next year writing the book that Becca envisioned. In the meantime, I had a few short stories published, one of which was the first chapter of the new book, an excellent fact for my query letters to agents once I completed the new novel.

QUERY LETTER ADDICTION


I wrote a killer query letter if I may say so myself. (See, another short form success!) 

I then spent the next six months responding to emails from agents who requested chapter samples or the entire manuscript. 

One dream agent took enough interest to speak to me on the phone with suggestions for revisions. She read several more drafts of the book and was willing to read yet another draft when it hit me: 

I hate this book. 

In fact, I didn’t like writing novels at all. 

I told the agent that I wasn’t interested in pursuing the idea anymore, and of course thanked her profusely for the time she’d spent on my work.

DISCOVERING THE BLOGGING WORLD


I wanted a break from novels, but I didn’t want to stop writing. Luckily I had seen a few calls for submissions from two writing blogs I liked: Writer Unboxed and Write it Sideways. 

I also answered a call for guests posts at my friend’s very popular parenting site, Scary Mommy, as well as a local Jewish site I enjoyed called tcjewfolk.com. Within a matter of months in the middle of 2010 right after my third child was born, I had four blog posts up on four different sites. 

But I didn’t have a slice of the Internet to call my own.

While I was writing novels, I had always claimed that I would never start a blog, but by November of 2010, I quickly learned how to use the most basic version of a free Wordpress site. 

I made a separate page for my published short stories and a page titled “essays”  where I listed my four guest posts. I threw together my first few original posts and watched friends share them on Facebook. 

My first post had about 20 comments, which I thought was incredible. After those years writing novels alone with little feedback, I was hooked.

Somehow I discovered Anne’s blog early on, and I’m so grateful that she encouraged me to change my blog’s name and URL from the silly “A Mom in the Middle” to “Nina Badzin’s Blog” with the URL as the simple ninabadzin.com.

She also helped me stay on the manageable posting schedule of once a week rather than slopping together several posts a week. This allowed me to keep writing and publishing short stories, as well as gave me time to build a readership through regularly reading others’ blogs and commenting thoughtfully.


GETTING PAID TO WRITE FOR OTHER SITES


Before I could abandon the old daydream of writing books, I had to make sure I wasn’t making a mistake. I pursued four new novel ideas, one after the other, but never got further than 25,000 words before I’d get to what I called the “so-what factor.” 

I was forcing something that simply was not there.

The essays and short stories, while still hard work for me, became a challenge I enjoyed. And I was successful at earning new opportunities. I continued to get short stories published as well receive invitations to guest post for other writers’ blogs.

I had my first acceptance at The Huffington Post, which gave me some desired “street cred” with friends and family even if as a writer it’s not particularly impressive to give away that much work for free on a site so littered with ads. (That’s an entirely separate essay. I don’t mind writing for free for other writers’ blogs like the Twitter tips column I wrote for Writer Unboxed or the stories I submit to literary journals, but for sites that are successful businesses, it doesn't feel right.)

I’m proud to say that at this point I’m a paid contributing writer at two sites I enjoy and respect. One is Brain, Child: The Magazine for Thinking Moms and the other is Kveller.com a website focused on Judaism and parenting. Both sites fit my strengths and my voice well, and they have an active readership, wonderful editors, and good reputations.

I’ve had other exciting opportunities like a recent assignment for a local magazine, speaking and teaching engagements, and other freelance gigs. I feel confident that the more I continue to tackle new topics and try new outlets for creative nonfiction or short fiction, the more I will continue to get my words out there, even if those words are not between the covers of a book.

Perhaps I am not the writer I thought I would be when I started, but I am a writer. And I’m having a darn good time with it, too.

***

Nina Badzin lives in Minneapolis with her husband and four children and blogs at ninabadzin.com. She's a contributing writer at Brain, Child: The Magazine for Thinking Mothers and at Kveller.com.

She has published many articles in The Huffington Post, Writer Unboxed, The Jewish Daily Forward, various anthologies, and elsewhere.

Her fiction has appeared in Compose Journal, The Drum Literary Magazine, The Illanot Review, Independent Ink Magazine, Literary Mama, Midwestern Gothic, Monkeybicycle, The Pedestal Magazine, The Potomac: a Journal of Poetry and Prose, and others. She was nominated for a Pushcart Prize for her favorite story “Son.” Nina tweets at @NinaBadzin and is on Facebook at NinaBadzinBlog.



What about you, Scriveners? Have you found yourself taking a detour in your writing? Do you feel guilty when writing blogposts or creative nonfiction instead of working on your novel? As a reader, do you feel the novel is a "superior" art form to essays, reviews, stories, and articles? Do you think the novel will continue to be the most respected form of verbal self-expression? Have you ever considered giving up on the query/self-publishing process and making money writing for magazines or the Web? 

COMING UP ON THE BLOG


This week we hit a million pageviews! Thanks everybody! And thanks to Moira Allen at Writing World, for giving this blog their monthly "Awesome Blog" spotlight. 

June 22: Nathan Bransford: Yes. That Nathan Bransford (squee!) Blog god, former Curtis Brown agent, children's author, and author of How to Write a Novel.

July 20th: Janice Hardy: host of Fiction University and bestselling YA author. Repped by uber-agent Kristen Nelson.

August 10th Jami Gold: editor, writing teacher, award-winning paranormal romance author, and awesome blogger.

September 14th Barbara Silkstone: bestselling indie author and owner of the Second Act Cafe.

October 12 Jessica Bell: author of Polish Your Fiction, a Self-Editing Guide.

And this week Anne will be speaking to the Nightwriters of San Luis Obispo at their monthly meeting. She's going to be talking about all the bad advice new writers get...and why to ignore it, and how to avoid being scammed by people who prey on new writers. 6:30 PM at 2201 Lawton St. (near Corner of South & Broad) San Luis Obispo, CA. More on the SLO Nightwriters website.  Open to the public. No charge. She'll be signing copies of her books as well. 

BOOK OF THE WEEK


Chanel and Gatsby

Two great comedies for the price of one!
Ruth Harris's The Chanel Caper and Anne R. Allen's The Gatsby Game

Together in one volume for only $2.99


Hollywood and Manhattan: it's Bi-Coastal Comedy! Perfect for summer beach reading on either coast.
Available at  NOOK, Kobo, and Amazon US, Amazon UK, Amazon CA

The Chanel Caper
Nora Ephron meets James Bond. Or is it the other way around? 

The Gatsby Game 
A Hollywood mystery with celebrities, murder and a smart-mouthed nanny.

OPPORTUNITY ALERTS


Short Romance stories with holiday themes: Crimson Romance Ebooks (A division of F & W, publisher of Writer's Digest Books) is looking for holiday themed shorts (10K-20K words) Christmas/Hanukkah/Kwanzaa 2014, New Year's Even 2015, Deadline: August 15th

BLUE EARTH REVIEW FLASH FICTION CONTEST $2 ENTRY FEE. 750 words or less. Limit two stories per entry. First place $500. Second place $250. Third place $100. Winners will be published in the Blue Earth Review, the literary magazine of Minnesota State University. Deadline August 1.

The Saturday Evening Post "Celebrate America" Short fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill Awards: Entry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Deadline June 30th.

WRITERS VILLAGE SUMMER SHORT FICTION CONTEST $24 ENTRY FEE. $4,800 First prize. Second prize $800, third prize $400 and 15 runner up prizes of $80. The top 50 contestants also get a free critique of their stories. Judges include Lawrence Block, a Grand Master of the Mystery Writers of America, and Jill Dawson, Orange and Whitbread-shortlisted author of eight novels. Winning stories showcased online. Any genre of fiction may be submitted up to 3,000 words, except playscripts and poetry. Entries are welcomed world-wide. Deadline June 30.

How To Write For the 21st Century Reader: 6 Tips to Modernize Your Prose


Publishing isn't the only thing that's being transformed by the digital age. Reading and writing themselves are evolving.

We may not like it, but as writers, we need to be aware that our our audience's habits are changing.

Last month I wrote about how to format your blog for easy skimming, and unfortunately, we need to keep the skimmer in mind when writing our books as well. A good percentage of readers buy their novels for screens now, and their habits spill over from Web browsing to novel-reading.

Recently I've been getting some bizarre reviews for my novels, and I'm seeing similar ones on my favorite authors' books. It often seems to me the reviewers have read an entirely different piece of fiction.

But I can now see the reviews probably come from people who skim.

My books—and the ones I like to read—are full of fun one-liners and little ironic treats for people who are paying attention. But all the humor and irony is lost on skimmers who are rushing through, reading only for plot.

Personally, I'm a slow reader who savors every word.  I grew up reading literary fiction and I also read genre fiction with an eye to detail, character, and nuance.

Reading only for plot seems to me like eating the pizza crust and throwing away the toppings. Or maybe watching Seinfeld with the sound off. But I have to accept that people like me are no longer in the majority.


"Before the Internet, the brain read mostly in linear ways — one page led to the next page, and so on...The Internet is different. With so much information, hyperlinked text, videos alongside words and interactivity everywhere, our brains form shortcuts to deal with it all — scanning, searching for key words, scrolling up and down quickly...Some researchers believe that for many people, this style of reading is beginning to invade when dealing with other mediums as well."

The changes in reading and writing are so profound that Rob Eagar wrote in a piece in Digital Book World  last October that authors no longer exist. 

He said—obviously with a layer of snark:

"There is no such thing as an 'author'.  Instead, there are only people who write stuff that they want other people to buy. Nobody dreams about writing for free, and the few who don’t care if people buy what they write are generally known as 'poets'.  If there’s no such thing as an author, how do we define people who write stuff that they want other people to buy? We call them 'salespeople.'"

Okay, okay, don't bite my head off. I didn't say that, Mr. Eagar did. (I actually write some poetry and admit I'm totally jazzed when somebody offers to publish it for no pay whatsoever.)

But he's making an important point. We probably need to think of copywriting as part of our skill set—as he says:

"Selling your book means writing effective newsletters, blog posts, short stories, free resources, social media posts, word-of-mouth tools, magazine articles, etc." 

This isn't really news. Ruth and I—and most writing bloggers—tell you this stuff all the time. Last month Ruth wrote a comprehensive post on the art of the blurb which is all about using copywriting skills to sell your book.

But Eagar is pushing it one notch further: he's saying we shouldn't think of selling as a burden, but part of the job description. He says writers have to learn to "sell" within the prose itself.

We now need to entice the reader to stay with us. 

Readers now have the content of all world's libraries and bookstores—plus most of the films and TV shows—at their fingertips. Plus instead of investing $15-$30 in a new book, they're probably paying under $5. If it doesn't grip them with every word, they click away.

But the merging of sales techniques with the art of fiction isn't exclusive to the digital age. James Patterson pioneered it in the early 1990s.

Patterson came to writing from a career in advertising. (He was the Don Draper of one of the biggest ad agencies in New York in the 1980s.) He used his copywriting skills to create the unique prose style that has made him the bestselling novelist of the past 14 years. His books have sold more than 300 million copies: more than Stephen King, John Grisham, and Dan Brown combined.

Patterson isn't just a "good storyteller" as he described himself in a recent interview with Joe Berkowitz at Co.Create .

He is a master of white space.

He places words on a page in a way that's enticing and easy to read. He uses short chapters that invite the reader to go for "one more chapter," creating a kind of popcorn for the brain. 

Or as he puts, he "glues people to the page"

I'm not saying we should all copycat Patterson—but there are things we can learn from him that will make our stories more modern and will draw in the contemporary, skimming reader:

1) Shorten chapters. 


An Oyster study reported in the New York Times in December 2013 says people are 25% more likely to finish books with shorter chapters.

We don't all need to write two-and-a-half-page Patterson chapters. Sometimes a scene goes long and that's how it works best. But if a chapter has natural breaks—the ones we generally indicate with a skipped line—consider making each scene a separate chapter.

My editor suggested I do this with my third Camilla mystery, Sherwood, Ltd, and a lot of people have told me they prefer it. I used even shorter chapters with No Place Like Home, and that's my most popular book yet. So I have to admit there's something to this, even though it was hard to break from my habit of 10 page chapters with a multi-purpose, sometimes ironic title that gave an overview of all the scenes.

2) Unbury your dialogue.


Start a paragraph with dialogue instead of action. I learned about this from reading blogs like Writing on the Wall, the blog of  Freelance Editor Lynette Labelle.

As she says, avoiding buried dialogue "isn’t a rule. It’s more like a trick to help keep your story’s pace flowing well. If you look through some of the more recently published novels, you’ll see authors rarely bury their dialogue"

Here's a scene from my original 2005 Babash-Ryan version of my rom-com, The Best Revenge:

Mr. Kahn’s voice got louder.“Why are you working for me? It’s obviously not the money. Eight hundred dollars a month is pocket change for somebody like you. “Is it revenge, Ms. Randall? Wasn’t blacklisting me enough for you? Is that angelic face hiding the soul of a vindictive bitch?” His eyes flashed icy blue.

This last speech had an odd effect on Camilla. She stopped wishing for the floor to swallow her up. Taking a deep breath, she drew on her mother’s most powerful weapons: a steady smile, and a slow, calm voice. “Mr. Kahn, I do not intend to get into a contest of bad manners with you. Bad manners are obviously your field of expertise, not mine."


And here's the more modern version:

“Why are you working for me?" Mr. Kahn’s voice got louder. "It’s obviously not the money. Eight hundred dollars a month is pocket change for somebody like you."

His eyes flashed icy blue

“Is it revenge, Ms. Randall? Wasn’t blacklisting me enough for you? Is that angelic face hiding the soul of a vindictive bitch?”

This last speech had an odd effect on Camilla. She stopped wishing for the floor to swallow her up. Taking a deep breath, she drew on her mother’s most powerful weapons: a steady smile, and a slow, calm voice. 


"Mr. Kahn, I do not intend to get into a contest of bad manners with you. Bad manners are obviously your field of expertise, not mine."

See how the eye is drawn through the scene?

Putting the dialogue up front allows people to see something juicy is coming as they scan the page. Readers generally prefer dialogue to internal thoughts or "business". So we need to put the most important stuff at the beginning of the paragraph. Or, second best, at the end.

3) Break up paragraphs.


Recently I happened on a piece by P. G. Wodehouse from a 1970s issue of The Paris Review. Wodehouse was of the most entertaining writers of all time. But I found it tough going.

I mean, those paragraphs were HUGE. Solid blocks of words. I found myself mentally breaking them down to get to the point.

And I'm an old person. I can only imagine how it is for younger people who have never had to attack those indigestible hunks of text.


4) Don't paint a picture, sketch.


In the age of instant media, descriptive passages are mostly for the author (and our inner poet), not the reader. If you want to get the map of your medieval village or your teen heroine's school set firmly in your mind, by all means write it all down.

Just don't put it in your final draft.

Everybody has an idea what a medieval village and a contemporary high school look like, and if they don't, they can Google it.

But back in the 19th century, before air travel—and films and color photographs—a writer knew many of his readers probably didn't have a clue what an English country house looked like, or the Rocky Mountains, or a spooky old castle.

So Victorian novelists wrote pages and pages of description, like this opening paragraph of Henry James' 1881 novel, Portrait  of a Lady. (No, this isn't the whole paragraph. It's about half. Obviously written in another time.)

"Under certain circumstances there are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea. There are circumstances in which, whether you partake of the tea or not - some people of course never do, - the situation is in itself delightful. Those that I have in mind in beginning to unfold this simple history offered an admirable setting to an innocent pastime. The implements of the little feast had been disposed upon the lawn of an old English country-house, in what I should call the perfect middle of a splendid summer afternoon. Part of the afternoon had waned, but much of it was left, and what was left was of the finest and rarest quality. Real dusk would not arrive for many hours; but the flood of summer light had begun to ebb, the air had grown mellow, the shadows were long upon the smooth, dense turf. They lengthened slowly, however, and the scene expressed that sense of leisure still to come which is perhaps the chief source of one's enjoyment of such a scene at such an hour. From five o'clock to eight is on certain occasions a little eternity; but on such an occasion as this the interval could be only an eternity of pleasure. The persons concerned in it were taking their pleasure quietly, and they were not of the sex which is supposed to furnish the regular votaries of the ceremony I have mentioned."

But these days, hey, most of us have seen Downton Abbey. And even for the people who haven't, pretty much everybody has their own picture of this setting in their own memory banks from a movie or photograph. Describing it in detail will not only bore them, it may even interfere with their own imaginative enjoyment of the story.

As Patterson says, "I think what hooks people into my stories is the pace. I try to leave out the parts people skip."

And these days, people skip a lot.

What you want to share with your reader is the emotions, not the visuals. They can do a lot of the visual work themselves. Let us know how the country house or the medieval village or the spooky old castle makes the characters feel and you've hooked the reader.  

5) Make entertainment your top priority.


"The way it really happened" is almost always NOT the best way to tell your story.

Real life is full of traffic lights, pointless conversations, and long lines at the bank. Entertainment just gives us the good parts.

Realism is overrated. The most entertaining books and films aren't realistic at all. In fact, the most memorable stories go way over the top. One of my favorite movie moments ever is when Harold and Kumar ride the cheetah. 

Is that realistic? Not even a little bit.

  • Is it realistic that someone like Miss Jane Marple of St. Mary Mead would personally know hundreds of murderers and crime victims?
  • Or that a 107-year-old vampire would go to high school? (Even if you suspend disbelief about the whole vampire thing.)
  • Or that some rich guy would dress up in a bat suit to fight crime?

Nope. But this is the stuff of some of our most popular entertainment.

In real life, we get stuck in traffic on the way to the burger place and end up eating the stale M & Ms in the glove compartment and going home and watching reruns of Law and Order

In entertainment, we ride cheetahs.

I love this quote from Patterson,

"I don't do realism. Sometimes people will mention that something I've written doesn't seem realistic and I always picture them looking at a Chagall and thinking the same thing. You can say, "I don't like what you do, or I don't like Chagall, or I don't like Picasso" but saying that these things are not realistic is irrelevant." 

Yes, you're going to get snarky reviews from people who think every book needs to be "realistic" (I sure get them—even for my silliest farces), but that kind of review doesn't seem to have hurt Mr. Patterson one bit.

6. Write Shorter Books and Publish More Frequently


Novellas and short informational books are surging in popularity. That's not to say that full-length books are on their way out, but you can fill in with shorter ones. Or you can break that doorstop saga into a trilogy of shorter works.


"Ten thousand to seventeen thousand words is generally acceptable. Keep in mind that if you do short, you don't have room for fluff. "

For more on novellas and short works see our great step-by-step post on how to write a novella by Paul Alan Fahey.

***

Am I personally going to switch from reading Margaret Atwood and Donna Tartt to downloading this week's Patterson? (He does turn them out at record speed.)

Sorry, no. More thoughtful fiction is my comfort zone. I love a nuanced, complex read, and I hope writers will continue to create the works of art I prefer.

Am I going to remove my signature irony, whimsy and humor from my books to accommodate the chronic skimmers? Again, no.

Am I going to start publishing four novellas a year instead of desperately trying to come up with one or two 80,000 worders?

Probably not right away. I'm going to have to learn to write novellas, for one thing. Writing shorter takes different muscles. And I tend to like big plots with lots of intertwining subplots.

But I am working on breaking up paragraphs, unburying dialogue, providing more white space—and I'll keep working on those shorter chapters my editor loves.

What about you, Scriveners? Have you started writing to accommodate the skimmer? How do you feel about adding "salesmanship" to your skill set? Do you write shorter chapters than you used to? Do you have more tips for writing 21st century prose? 


BOOK DEAL OF THE WEEK

The Best Revenge: normally $2.99, is Only 99c on Amazon this month! Also available at Amazon UKAmazon CAAmazon AU, and Nook


Snarky, delicious 1980s fun. And hey, the New Yorker says the 1980s are THE decade for nostalgia these days.


Perennially down-and-out socialite Camilla Randall is a magnet for murder, mayhem and Mr. Wrong, but she always solves the mystery in her quirky, but oh-so-polite way. This first episode of the Camilla Randall mysteries romps through the glitzy 1980s, when 19-year-old Camilla loses everything: her fortune, her gay best friend, and eventually her freedom. When she's falsely accused of a TV star's murder, she discovers she's made of sterner stuff than anyone imaginedherself included.


OPPORTUNITY ALERTS


Amazon’s literary journal Day One is seeking submissions. According to Carmen Johnson, Day One’s editor, the litzine is looking for “fresh and compelling short fiction and poetry by emerging writers.” This includes stories that are less than 20,000 words by authors that have never been published, and poems by poets who have never published before. To submit works, writers/poets can email their work as a word document, along with a brief description and author bio to dayone-submissions @amazon.com.

NOWHERE TRAVEL STORIES $15 ENTRY FEE. $1000 prize plus publication. Award-winning literary travel magazine, Nowhere, is teaming up with Outside Magazine for the first Nowhere Spring Travel Writing Contest. Stories can be fiction or nonfiction. Entries should be be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted. Deadline June 15

Drue Heinz Literature Prize for a collection of short fiction and/or novellas. Prize of $15,000 and publication by the University of Pittsburgh Press. Author must have been previously published in print journals. Deadline June 30.

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

$800 prize for your unpublished or self-published novel, plus possible representation. Writers' Village International Novel Award. $22 entry fee. The winning author will be assessed by international literary agency A. M. Heath for possible representation. The top eight contestants will receive personal feedback on their novels by the judge, novelist Michelle Spring, Royal Literary Fellow at Magdalene College, Cambridge. Entries are welcome worldwide. Deadline June 30th

The Golden Quill Awards: Entry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

How to Write Blog Content: 9 Tips to Entice Readers to Your Author Blog


You started a blog. Congratulations!

But nobody’s reading it.

Sigh.

Don't give in to despair. It takes a while to build a readership. Usually a long while. For the first six months I blogged, my followers consisted of my mom and my critique group. The other day I found my journal entry from my blog's first anniversary. I was totally jazzed because I was up to 36 followers. A year later, I had 600. (Now we've got 1652 and 1025 subscribers: thanks, everybody!)

So what happened in that second year?

1) I started commenting on other blogs and got some guest gigs. This is the part of blogging that most beginning bloggers skip. But nobody can follow you if they don't know you're there. You have to get out and meet other bloggers. Commenting on their blogs is the best way to to that. Here's my post on how to comment on a blog.

2) I learned how to blog. That took some trial and error. Lots of error. In fact, I'm still learning. I'm talking about format here, not subject matter, which I've blogged about before and will again soon. Here's one of my posts on What Should an Author Blog About?

Short version of the subject matter question:

  • An author can blog about anything. Just make sure it's interesting to somebody other than your family and your cat. 
  • Don't use it as a personal journal. Everything you say is "in public." 
  • I don't recommend new bloggers start another "how to write" blog, because we've got gazillions of them, and they don't attract non-writing readers. 
  • Fiction usually doesn't do well on a blog, and there could be copyright issues, so it's usually best to make it mostly nonfic. 
  • Write about stuff of interest to the readers you want to attract.

Once you do get a few people stopping by, you’re more likely to keep them coming back if you write content that's formatted for the Web reader.

A blogger is a "content provider"—and writing Web content isn't exactly the same as writing an essay or a magazine article.

Unfortunately most of the info you find on writing Web content comes from marketers and tech people, not novelists, and their stuff can be so riddled with jargon it might as well be written in Klingon.

Like this article I found about using hyperlinks with keywords (#7 below):

"What will help Google disambiguate the #entities - people, brands, places, industry terms, etc. - to which you refer in your copy? Through strong copy, understanding hierarchies and emphasising industry terms (without links), we can ensure that indexers have confidence in our content, thus render it in #SERPs with more certainty."

Uh-huh. I know that's probably solid info, but I'd be so grateful if people would write it in regular English.

For me, learning to blog meant unlearning a whole lot of what we were taught about writing prose back in the 20th century.

  • We learned to use topic sentences and avoid cutting to a new paragraph until there's a new topic.
  • We wrote for people who paid money for our words and read every one.
  • We wouldn't put a title on a serious essay that looked like a cheap tabloid headline.
  • We avoided repetition. 
  • We would never offer an outline instead of an essay.
  • We substantiated our information with footnotes.
  • We never heard of "tags" or "SEO"

Unfortunately, the majority of people don't read on the Internet; they skim. In fact, most people don't even skim the whole article. In a recent piece in Slate titled "You Won't Finish This Article", Farhad Manjoo said only half the people who visit a site read past the first hundred words.

So how do you get them to come by...and stay?

Throw out the rules you learned in school and use a copywriter's tricks for grabbing your audience and not letting them go. Here are some copywriting techniques you might want to add to your writing skill set.

1) Write whiplash-inducing blog headers



C. Hope Clark said in her March "Funds for Writers" newsletter:

"You might be surprised at the key factor I use in deleting or holding to read: The quality of the subject line. Hey, when time is crazy limited...the words have to snag me as I rush by. That means first and foremost that the subject be crisp, sharp, attractive, intriguing, or whatever adjective you want to use that gives me whiplash. It has to shout, "HEY, READ ME OR YOU'LL REGRET IT."

She's right. Headers might be the most important element of your blog content, and it's the one most novelists don't get. We want our blogs to sound creative and literary like our books, not cheesy like a supermarket tabloid.

But tabloid and advertising writers know what they're doing. They have only a moment to grab a reader going through that checkout line, so they need an irresistible hook. 

In our case our headers need to make whiplash Tweets and shares that will snag a reader in the endless stream of content they can choose from.

So how do we do that? 

a) Don't be generic.


"An Interview with…" Isn't going to grab anybody unless it's "AN INTERVIEW WITH JUSTIN BIEBER AND VLADIMIR PUTIN TALKING ABOUT THEIR THREESOME WITH KIM KARDASHIAN" or something else involving trending news. 

b) Make it Tweetable.  


That means avoiding enigmatic, one-word headers. I recently saw a title in the London Review of Books that exemplified the one-word header that doesn't work well in the age of Twitter. The article was called "Ghosting." It turned out to be about Andrew O'Hagan's experience ghostwriting for Julian Assange, a fascinating subject.

But you wouldn't know from the title. It might have been a piece about ectoplasmic apparitions, or a remake of the Dan Ackroyd-Bill Murray movies, so I didn't bother to retweet it since I didn't have time to write a new header. You don't want that to happen to your posts. 

c) Promise a quick read 


Everybody's in hurry online.

In a March 2014 piece in the Web Writer Spotlight, Jillian Mullin wrote

"....you have to compete with Facebook and Twitter, as well as with their family and work. The fact that they managed to land on your site is something to be thankful for. Generally, an average web user only spends 10 to 30 seconds reading Internet content. People rarely read web pages word-per-word. Instead, they scan the page for related keywords, bullet points, subtitles, and quotes."

So one of the best ways to make that promise is with numbered lists. "The 10 Best Ghostwritten Books" or "5 Signs Your Computer is Possessed."

d) Promise solid, helpful information that's YOU oriented, not ME oriented 


Like: "How to Become a Ghostwriter" or "5 Simple Snacks to Serve at Your Next Exorcism," rather than "I'm Making a Living Now" or "Another Sleepless Night in My New Apartment."

e) Ask a question that stirs curiosity 


Try appealing to greed: "Make REAL Money as a Writer!" Or paranoia—sorry, but it works: "Is Your Cubicle Haunted?" or "Who or WHAT is Flushing Your Toilet in the Middle of the Night?".

f) Use keywords in your header


So what are keywords? They're the words that most effectively let the public (and the search engines) know what your post is about. Like this one is about 1) blogs 2) blog content 3) authors

So let's say you're blogging about how you think your new house may be haunted by the ghost of an elderly lady who died there. Don't call it "Mildred Biggins Walks at Night", as much as it appeals to your storyteller's instinct. Call it "10 Signs Your House is Haunted: My Encounter with a Ghost".

That's because "haunted house" and "ghost"are your keywords.

In other words, just tell us what it's about. That's what will draw the most readers and it uses your keywords. (That's called SEO—more on that below.)

2) Put your most important info in the first few words 


Make sure your lead is visible as soon as somebody opens your blog. People do a lot of reading on phones and small tablets these days, so those first words are all-important for today's reader.

It's also what Google shows in the search results. And those opening words will help the spiders decide what searches will pick it up, so you need some keywords there, too.

And since most people won't read past the second paragraph, you don't want to save your best stuff for the end.

Half a century ago, journalists were taught to "humanize" stories by starting with a human interest line. "Susie Scrivener shouldn't have a care in the world. She's a pretty 30-something freelance writer living in a gorgeous Victorian triplex in Old Town. She's sitting on the front porch of the house she moved into last month with her cat Hortense. The three-story home was once owned by one Mildred Biggins, who died in 1924…"

The reporter could get to the lead (then known as the "lede" to differentiate from the metal originally used to make type) in the third or fourth sentence, but these days, you've got to give us the facts in the first ten words.

"Susie Scrivener thinks her house is haunted by the ghost of its former owner." Bam. Just say it.

3) Learn to use and format subheaders


Subheaders aren't just for drawing the eye through and letting the reader know what's coming up. They also need to spell out your most important points. And include keywords.

That's because subheads get picked up by search engines too.

So for your Mildred Biggins post, you might use subheaders that contain words like "ghost", "haunted", and "poltergeist", rather than "Who flushed that toilet?" or "Mildred and Hortense".

NOTE: Be sure to use the "subheader" mode in your blog program, and not the "normal" setting. I didn't even know there was a "subheader" category until this year, when I stumbled on it. (Stumbling is how I found out most of this stuff.)

For Blogger users, the subheader menu is on the left-hand side of the toolbar, where you see the word "normal". That window has a menu, where you can choose Heading, Subheading, or Minor Heading.

For Wordpress users, here's the skinny from Romance Author Autumn MacArthur:

 "WP users wanting to use headings and subheadings in a post need to bring up a second toolbar by hitting the "Toolbar Toggle" button on the far right of the toolbar. That adds a second toolbar, with a dropdown box labelled "Paragraph" as the first item. Headings are under there. Whether they act the same as Blogger Subheadings from a Googlebot point of view I'm not sure, but they look pretty!" 

When I started using the appropriate format, our blog stats soared. Why? The Google spiders pay attention to subheaders the way they do to headers and hyperlinks.

4) Break up blog text


No big hunks of indigestible verbiage. Nothing is more daunting to a Web reader.

I subscribe to Publisher's Lunch, the daily report on traditional publishing's latest news. But like so much of traditional publishing, it's stuck in the 20th century. The information on new book deals comes in one in one big, passive-aggressive block of text in a tiny, gray, sans-serif font. I find myself dreading opening it every morning. Recently, I've just been skipping it.

So break up those word hunks. Forget what you learned in school about topic sentences. Don't write a paragraph more than a few sentences long.

I know. Your high school English teacher is rolling in her grave, but skimmers read the first sentence of a paragraph and maybe the last. Make your big points in those two spots.

5) Write blog content in a simple, conversational style


A blog is not the place to show off your encyclopedic vocabulary. If somebody has to click around to look up a word, they probably won't come back.

It's also not the place for the kind of jargon I quoted in my intro. Don't write in geekspeak, legalese, or that "most scholars agree" phony-tony style you used for college term papers.

Many tech people write in a language comprehensible only to them. It identifies them as one of the people "in the know." But an "in crowd" blog isn't going to get as many followers as one that's friendly and welcoming.

I agree completely with Ann Timmons, the Communications Artist who wrote in a March 2014 post about how her eyes glazed over at a conference when listening to:

"...all sorts of undoubtedly English language words used in combinations I could not make sense of. Not knowing the context, I was lost. Some people call this 'insider language'. Others call it 'jargon.' Whatever you call it, it is bound to frustrate people."


Marketers and SEO specialists are some of the worst offenders. I have read dozens of blogs about something called "Google Authorship" but I still haven't got the slightest idea if it's a software program, an app, a Google Plus circle, or the name of Larry Page's cat. Nobody seems able to define it. They only put people down who don't have it.

You're not going to reach the general public if you write in Klingon and act smug.

6) Arrange blog text in a scannable format


Scanning is easier with lists, bullet points, and bolding. Italics can be useful too—anything to draw the eye along the text.

MS Word makes this a breeze. Unfortunately Word formatting probably won't translate to your blog program, so you may have to resort to primitive means like numbering your own lists or using asterisks for bullet points.

*Lists: a numbered list has a three-fold benefit:

  1. It provides lots of white space.
  2. It draws the eye through.
  3. It gives you fodder for your headline. (See the "header" section.)

*Bullet points: Like lists, bullet points are easy to grasp at a glance and they let people know they're just getting the "good parts."

*Bolding: Especially for headers and other significant information.

*Italics: Putting a quote in italics sets it apart from the normal text.

7) Use informative text for hyperlinks


What are hyperlinks? It's okay to ask. I had no idea how to make a hyperlink for the first six months I blogged. 

You make a hyperlink when you turn an ugly url like this: http://annerallen.blogspot.com/2009/07/beware-bogus-literary-agents.html into a live bit of text you can click on like this link to one of my very first blogposts: Beware Bogus Literary Agents. (Where you will see my early urls in all their ugly, unhyperlinked glory.)

You make a hyperlink by selecting the text you want people to click on and going to the icon that looks like two links of chain up there on the menu bar. Or in Blogger it is cleverly identified with the word "Link".

See how I didn't make the link above with the word "here" or "this link"? That's because the words "here" and "this link" don't mean anything to the Google spiders (the reason these robot/algorithm things are called "spiders" is they "crawl" around the Interwebz looking for content.) 

Those algorithms only notice links with identifying text. So either use the title of the piece as I did above, or say something about it, like "the time agent Janet Reid visited my clueless-newbie blog."

That means somebody searching for info on Janet Reid might run into my post. Also searches for "clueless", "newbie" and "blog".

I think the article I mentioned in the intro was trying to tell us that using keywords in links isn't as important as it used to be. But in any case, it's still better than just saying "click here."

8) Use significant tags


The "tags" or "labels" you put on the end of your post look as if they're for helping you organize your archives. And of course that's their primary purpose. But they're also noticed by those all-important spiders. So use as many tags as possible, including all your keywords, plus the names of people you're quoting or writing about.

If they're tagged, those people may get a Google alert that you've mentioned them. That means they may grace your blog with their presence, which is what happened to me with Janet Reid, on my fifth blogpost ever. I had twelve followers, but there was the QueryShark her ownself, telling me I had a "nicely written post." Oh, how I basked!

One caveat: once you've used a tag it's part of your blog for life. They can't be deleted. So now I have a lot of names in my tag list that I probably won't mention again. I'm hoping the number of tags isn't limited.

9) Keep SEO in mind, but don't lard your blog with repetitive words.


I know SEO (Search Engine Optimization) is one of those eye-glazing Klingon-jargon things—and a lot of people think it means repeating the same words over and over.

But search engines actually favor using regular speech, so you don't usually need to do anything that strange to "optimize" for a search engine. All you have to do is use simple keywords to help Google and other search engines find you with those algorithmic spider thingies.

Using keywords just means using the most basic words about your topic. So when you're writing your copy or header, think of what words somebody might put into a search engine on the topic you're writing about. Can you tell which would work better for SEO?

#1 My Cat Hortense is a Genius
#2 Can Your Cat Learn to Use the Toilet?"

If you're catching onto this keyword/SEO/header thing, you chose #2.  A person looking for information on cat hygiene is more likely to type "cat use toilet" into Google than "Hortense" and "genius."

So if you want somebody to read your piece about how Hortense learned to flush the toilet, leading you to believe there was a poltergeist in the bathroom of your new apartment, use a header that the Googler might think up if she had an interest in toilet-flushing cats.

Alexis Grant wrote a great post on Robert Lee Brewer's blog last year called "SEO Myths that Scare Writers" that helped me understand a lot of this stuff.

She suggests you just "write like you always write, and then go back later and look for ways to optimize for search traffic.

So check after you write to see if you have keywords in the following:
  • Headline
  • First paragraph
  • Subheaders
  • Anchor text for hyperlinks. 
  • Tags 
And don't worry a lot if you can't cram them all in there. Treat the list as helpful guidelines, but don't obsess, or your prose will sound stilted and boring. 

Writing for a blog isn't hard, but it does require developing a slightly different skill set from what you use as a journalist or fiction writer.

And you may find the new "skimmable" prose style can help your fiction as well. According to new reports, skimming on the Interwebz has changed our reading habits. So next month I'll be talking about 21st Century prose and how even fiction is evolving in the age of skimming. (Whether we like it or not.)

Attention Wordpress users! For more details on how to do all this in Wordpress, check out Jami Gold's great post on Blog Tips and Tricks. She also has some valuable words to say for all bloggers on knowing our goals.

What about you, scriveners? Do you skim on the Internet? How about fiction? Have you been using any of these tricks to get more people to your blog? Any other tips to suggest?  


BOOK OF THE WEEK

In honor of all the chocolate delivered by the Easter Bunny this morning, Food of Love is only $2.99 in ebook on Amazon US or Amazon UK, Amazon CAiTunes and at Barnes and Noble . It's available in paper in the UK and in the US for $8.54.



A hilarious romantic-comedy thriller about dieting, friendship, and a small nuclear bomb.

After Princess Regina, a former supermodel, is ridiculed in the tabloids for gaining weight, someone tries to kill her. She suspects her royal husband wants to be rid of her, now she’s no longer model-thin.

As she flees the mysterious assassin, she discovers the world thinks she is dead and seeks refuge with the only person she can trust: her long-estranged foster sister, Rev. Cady Stanton, a Christian talk show host who has romantic and weight issues of her own.

Cady delves into Regina’s past and discovers Regina’s long-lost love, as well as dark secrets that connect them all.

"I loved everything about this novel, the quirky humor and larger than life characters above all. The plot took me in unexpected directions and I could not guess what would happen next. This is a delightful surprise package skillfully bound by the author's immaculate writing. And like all stories involving a princess, it has a happy ending. HIGHLY recommended!"
...The BookKeeper


OPPORTUNITY ALERTS


The Literary Hatchet: Paying market for Dark Fiction and Poetry - Pays $15 a story. They welcome prose and poetry that scares and shocks readers. Open to horror, paranormal, and speculative fiction. Word length: 500-3000 words/story, and under 100 lines per poem. $15/story, $5/poem. Deadline is July 1, 2014 for the August issue. Read guidelines here - See more at: http://writingcareer.com/

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill AwardsEntry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

NOWHERE TRAVEL STORIES $15 ENTRY FEE. $1000 prize plus publication. Award-winning literary travel magazine, Nowhere, is teaming up with Outside Magazine for the first Nowhere Spring Travel Writing Contest. Stories can be fiction or nonfiction. Entries should be be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted. Deadline June 15

E. M. Koeppel Short Fiction Award: Entry Fee: $15 A prize of $1,100 and publication on the Writecorner Press website is given annually for a short story. Submit a story of up to 3,000 words. All entries are considered for publication. Visit the website for complete guidelines. Deadline April 30th

Amazon’s literary journal Day One is seeking submissions. According to Carmen Johnson, Day One’s editor, the litzine is looking for “fresh and compelling short fiction and poetry by emerging writers.” This includes stories that are less than 20,000 words by authors that have never been published, and poems by poets who have never published before. To submit works, writers/poets can email their work as a word document, along with a brief description and author bio to dayone-submissions @amazon.com.

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