Showing posts with label Lexi Revellian. Show all posts
Showing posts with label Lexi Revellian. Show all posts

Six More Pieces of Bad Advice for Writers to Ignore


Two weeks ago I wrote a post listing some of the bad writing advice that can stand in the way of launching a successful publishing career.

But I had too much to run in one post, plus I got some great suggestions from readers in the comments. So this week we have a "Son of Bad Advice" post.

Hey, it's Groundhog Day, so I figure we can have deja vu all over again.

Some myths about the writing life have become so much part of our culture that "everybody knows" them. It's hard to accept they're not true. I've had a hard time unlearning some of them myself.

As I said in my previous post, we've been programmed with misinformation all our lives. We've watched romanticized fictional authors like Jessica Fletcher and Richard Castle and that guy who owned Magnum PI's tropical mansion write their way to fame and fortune. It looked so easy.

New myths have been added with the ebook revolution. We now hear that all we have to do is write a book, put it on Amazon, and the movie deals and fat paychecks will start rolling in. After all, it happened to Hugh Howey and Amanda Hocking. And recently we've heard about Sylvia Day with her 7-figure deal with Harlequin, and million-seller indie romance author Theresa Ragan...

But those authors are the exceptions, not the rule. They're newsworthy because they're rare. If you don’t want your heart broken in this ever-more-complex, fast-changing industry, it's best to learn the facts and put the following myths firmly in the "fiction" section of your consciousness.

1) Land a publishing contract and you can quit your day job


I think the biggest, baddest lie about this business is that authors make a lot of money once they land that publishing contract. How many times have your friends joked, "will you still talk to me when you're rich and famous"?

You can tell them to relax, because it's unlikely to be a problem.

How much do traditionally published authors make?

Last month an author posted on her blog the breakdown of her actual income from a multiple book contract. It came down to about $3000 a year. More on this at Lexi Revellian's blog.

The author in question had to remove the post after a few hours because it violated a non-disclosure clause in her contract, but she was very brave to post it. Publishers seem to want to keep up this myth that their authors are raking it in.

But the fact is: publishing advances have been evaporating in the past decade. Agents are saying, "$10,000 is the new $50,000". Also, it's important to know that $10,000 comes in several installments, over a couple of years, and of course the agent gets 15% (not that they don't earn every penny.)

And according to a study reported in the Guardian on January 17th, 54% of trad-pubbed authors make even less than that. The study put the average at $1000 (£600). Yeah. Picking up cans for recycling on the side of the road would probably pay better.

Of course, some big name authors are making millions. And a lot of self-publishers do much better than the trad-pubbed mid-lister who wrote that post.

But the average self-publisher makes even less: 77% are reported to be making less than $1000 a year.

That trad/self-pubbed ratio may be a little skewed, because the trad-pubbed category counts only the authors who've reached the point of getting contracts. But as Hugh Howey pointed out, while aspiring trad-pubbers are querying agents, self-pubbers are putting their fledgling work into the marketplace, so they get counted in the stats and the queriers don't. Also, the self-publishing category includes the hobbyists who may only have one book and aren't necessarily trying to earn money from it.

But it's important to point out that the authors with the highest income are hybrid authors. A hybrid author self-publishes as well as working with a traditional publisher.

You can find a fascinating breakdown of income streams for a hybrid author from Elizabeth S. Craig on her blog this week.

You can can become "hybrid" either of  two ways:

1) Start out in traditional publishing (agent+Big 5 or smaller presses) and supplement with self-publishing.

2) Start by self-publishing, become a mega-seller, and wait to get offered a traditional contract like Howey and Hocking. Unfortunately you don't get to choose this path to hybrid-dom. You have to hit it big first and wait to be invited. Agents don't welcome queries from self-publishers unless they're mega-sellers.

This means querying agents and going the traditional route to break into printwhile it may not be as lucrative as you imaginedcan still be a good way to launch a career. Just make sure you don't sign any "non compete" clauses that prohibit you from self-publishing other work. Contracts can be full of booby-traps these days, so run it by a lawyer.

Yes, your initial trad-pub books will probably bring in less money than your later self-pubbed books, but that's not necessarily a bad trade-off.

Many self-pubbers make one or two of their early books perma-free in order to entice new readers. Your trad-pubbed book may only make $1000-$3000, but it can be a "loss leader" like those indies' perma-frees.

The marketing and cachet you get from starting with a traditional publisher (and having an agent in your corner when you start out) can still make this path attractive.

But don't make the mistake of thinking it's a get-rich-quick proposition. Write because you love it, have patience, and don't count on living the life of Richard Castle with your first few books.

2) Copyright that manuscript as soon as you type "the end" or somebody will steal your plot!


It's true that plagiarism is a big problem these days, but not of unedited, unpublished manuscripts. Pirates can lift books right off fan fiction sites or Amazon, so why would they want somebody's first draft?

No matter how original you think your concept is, plot theft is unlikely. The truth is that everybody’s got a story. It’s how you write it that matters.

As Anna Quindlen said, "Every story has already been told. Once you’ve read Anna Karenina, Bleak House, The Sound and the Fury, To Kill a Mockingbird and A Wrinkle in Time, you understand that there is really no reason to ever write another novel. Except that each writer brings to the table, if she will let herself, something that no one else in the history of time has ever had."

Since the copyright law reforms of the 1970s, copyrighting your work before it’s published has been the mark of a paranoid amateur.

Especially if you're sending it off to agents. If you mention in your query that you've copyrighted the material, "so don't think you can steal this fabulous idea and publish it yourself" you can expect instant rejection.

Also, the agent will inevitably ask for changes, and and so will your editorif you're lucky enough to get a contractthen it will be a different book, needing a new copyright.

A copyright only costs $35 in the US, but if you register a rough draft, and every subsequent draft, that can add up.

And it's unnecessary: your work is copyrighted as soon as you type it onto your hard drive. (And BTW, you can’t copyright a title.)

If you want to read more on why you can put that paranoia aside, here's my post on "Hey, James Patterson Stole my Plot"

There are lots of things to fear in the Big Bad Publishing World: non-compete clauses, "in-perpetuity" contracts, shrinking advances, and overpriced vanity publishers, but plot theft should not be high on your list.  

3) If you have talent, spelling and grammar don’t matter.


"You'll have editors to take care of all that stuff," people will tell you. "The only thing that’s important is creativity."

That may be true when you're seven, but not when you're trying to launch a professional career. 

Would you hire a plumber who didn't know how to use a wrench?

Words and grammar are a writer's tools. If you can't use them properly, nobody's going to hire you for the job. Not an agent; not an editor; not a reader. 

The old saw about 10% inspiration/90% perspiration is 100% true. Talent without skill is useless.

Today's author needs more polished writing skills than ever before. Readers have access to more books, and on tablets they can switch from your book to a magazine, movie, or TV show. You have to work harder than ever to keep their interest with fast pacing and lean, powerful prose.

In the e-age, authors also need top-notch skills with marketing and social media. Nobody's born with those. You have to learn them and keep up with rapid changes.

Work on perfecting the nuts and bolts of writing and keeping up with the latest industry news, or nobody will ever find out about that talent of yours.

Yes, you need editors, and they give necessary polish to a solid manuscript. But they can't take a total mess and make it into a masterpiece, no matter how much raw talent you may have.

4) Put a lot of skin on your cover: sex sells.


A woman I met at a party recently told me I should have my publisher put a semi-naked guy on the covers of my books and they'd sell better.

She was wrong on two counts: first, putting a cover on your book that isn't right for your genre will backfire. If people buy your literary novel thinking it's going to be a sizzling love story, they will not be pleased. Sell a cozy mystery as a dark thriller, and the reviews will be nasty. And if you sell realistic women's fiction as romance, readers who don't get their HEA ending will be unhappy forever after.

Genres have rules, and cover art is very genre-specific. To learn more about covers, designer Melinda Van Lone is running a great series on specific requirements by genre. Or follow Joel Friedlander's blog, The Book Designer 

Second, as I said in a post last November, sex may not sell mainstream fiction as well as it used to, now that rules are enforced by algorithm. One of Amazon's criteria for putting a book in the porn section is how many pixels of flesh tones are on the cover. 

Too much shirtless man-flesh (or even a baby's face) on the cover of your book may relegate it to the erotica section, where it won't be discovered by your target readers and the erotica fans will find your book a major let-down.


5) You're doing writing wrong. There's only one way to write a good book. 


Thanks to soldier-novelist Linda Adams for suggesting this one in last month's post.

There is no "right" way to write.

Yes, the Internet is packed with writing blogs and forums, all imparting advice, rules, and caveats. We do it here. But reading a lot of Internet advice can be overwhelming (and plenty of it is downright wrong.)

I see new writers so terrified of using adverbs they can't get beyond chapter one. Others spend years eliminating all forms of the verb "to be" from their manuscripts, only to end up with an incomprehensible, stilted mess.

Unfortunately, many writers are passing on this rigid advice as if it had been chiseled on tablets by the Almighty.

We need to be aware that most writing "rules" are simply guidelines that can help with your editing. But they should be banished from your mind when you're writing a first draft.

For a lighthearted look at some of these "writing rules" see my post on writing rules from December.

6) You wrote a whole book, so it deserves to be published!


Thank Mom for her enthusiasm and support, but this isn't true. Yes, writing a book is a huge achievement, and they say only about 3% of people who start writing one will finish. You deserve major congratulations.

But your book may not deserve publication. Almost all successful writers have a few practice books hidden away somewhere. I sure do. I recently unearthed one and realized it has too many characters, too much plot, and no dominant story arc. I might take one chapter and use that for a jumping off place for another novel, the way Jonathan Franzen did with the Corrections.

Successfully publishing book-length fiction is like getting to Carnegie Hall. It takes practice, practice, practice.

If you query too soon, or self-publish a book that has huge structural flaws, you won't just waste your own money and time: you waste your readers' time.

I know some self-publishing gurus tell you to publish everything you've ever written and "let the market decide." But remember an ebook is forever. When you get to be a better writer, that fledgling book is still going to be lurking on a Kindle somewhere with your name on it.

Patience. Give yourself time to learn to write at your own best level before you send your work out into the unforgiving marketplace.

~

Don't let these facts discourage you. Yes, writing is a tough way to earn a living. If you quit your day job "to write a novel" and expect to start paying the bills with it by the end of the year, you're heading for disaster. Especially if you have student debt.

But still, writing is one of the most fulfilling jobs around. You get to create worlds. You live a life of the mind. And it's fun.

And, in spite of the discouraging reports about how little authors are making, the self-publishing revolution has actually improved an author's chances of earning a living wage.

As As Hugh Howey says, "The simple fact is this: getting paid for your writing is not easy. But self-publishing is making it easier. How much easier? We don't have sufficient data to know. But a conservative estimate would be that five to 10 times as many people are paying bills with their craft today as there was just a few years ago. And that should be celebrated."

What about you, scriveners? Have you been led astray by any of these myths and misconceptions? Do you have any to add to the list? 


****

BOOK OF THE WEEK

The Gatsby Game is available in ebook from Amazon US , Amazon UK , Amazon CA, and Barnes and Noble for NOOK, and Kobo and in paper in the US and in the UK.



The Gatsby Game is based on a real unsolved Hollywood mystery. It was inspired by the mysterious death of David Whiting, a man I knew in college. Nobody knows what happened the night he died in Sarah Miles' motel room during the filming of a Burt Reynolds movie, but I have a theory, and this is a fictionalized account of it. Like David, my anti-hero Alistair Milbourne is obsessed with F. Scott Fitzgerald, and imagines himself to be "the ghost of Jay Gatsby, in a straw boater and spats, whistling a tune by Cole Porter."

"Like a finely woven tapestry... a vivid portrayal of a woman's life and how it intertwined with a man who authors from an earlier time would have called a cad. It seems to be a love-hate relationship, an inexperienced and trusting young woman skillfully taken in by a man who was a scoundrel, a true user of women, a man who always seemed to show up like a bad penny throughout Nicky's life... and a man who saw himself as Jay Gatsby from F. Scott Fitzgerald's classic novel."...
John Williamson

"I was thoroughly entertained by The Gatsby Game. It has all the elements for a good mystery, and would also appeal to readers who enjoy romance in a women’s fiction style. I give the characters, cultural references, story building, and especially the slightly sarcastic narrator voice a 5 star rating" --Donna Hole

And you can now get The Gatsby Game together with Ruth Harris's The Chanel Caper together in one volume: Two comedies for the price of one


Hollywood and Manhattan: it's Bi-Coastal Comedy!

Available at




OPPORTUNITY ALERTS


Win a critique of your novel from a literary star and Cambridge professor. Winners will get full critique valued at $800. Contest sponsored by the Writers’ Village Foundation, a not-for-profit UK organization established to help new authors. The top eight submissions will win a session of personal feedback from the award judge, novelist Michelle Spring, a Royal Literary Fellow at Magdalene College, Cambridge. Entry is $19 and the deadline is 31st March.

GLIMMER TRAIN FAMILY MATTERS CONTEST $1500 prize, plus publication in Glimmer Train Stories, plus 20 copies. $15 ENTRY FEE. They're looking for stories about families of all configurations. It's fine to draw on real experiences, but the work must read like fiction. Maximum word count: 12,000. Any shorter lengths are welcome. Deadline March 31.

Women Writers:  MSLEXIA SHORT STORY COMPETITION  £10 ENTRY FEE. A competition for unpublished short stories of up to 2,200 words. First prize £2,000 plus two optional extras: a week’s writing retreat at Chawton House Library outside of London, and a day with a Virago editor. Second prize: £500. Third prize: £250. Three other finalists each receive £100.  All winning stories will be published in the Jun/Jul/Aug 2014 edition of Mslexia. Deadline March 17

Dark Continents Publishing's Guns and Romances anthology. They're looking for previously unpublished short fiction from 3500-9000 words. Any genre as long as there's a tough protagonist, weapons, and... at least one reference to music. Sounds interesting. Payment rate is a one-off of $20 per story plus a percentage of the ebook royalties. Publication estimated in late-2014. More info on the website. Deadline February 28.

ERMA BOMBECK WRITING COMPETITION $15 ENTRY FEE. Capture the essence of Erma's writings and you could win $500 and a free registration to the Erma Bombeck Writers Workshop!  Personal essay must be 450 words or less (entries of more than 450 words will be disqualified). Two categories: humor and human interest.  Deadline February 17.

Go Global in 2014: How to Get Your Books into the Global Marketplace


A lot of bookish blogs have posted predictions for 2014. But I'm only making one prediction for the new year: writers will need to start thinking globally.

Growth of ebook sales in the US and UK has slowed, but the markets abroad are growing fast.

Eoin Purcell wrote in the Irish Times last week: "Ebooks outside of the US continue to grow – markets such as Ireland, France, Spain and Germany are only now beginning to see the growth that the UK & US markets experienced two and three years ago."

Publishing Perspectives says that Russia now is the third biggest ebook market, and a Price Waterhouse Cooper study predicts that by 2017, 54% of e-book sales will be overseas.

Gareth Cuddy at Digital Book World said this week, "There was a real opening up of new markets in 2013. This is evident in the fact our publishers sold into a third more countries in 2013 than 2012."


This is especially important information for indie writers. As Dean Wesley Smith said in his recap of 2013 publishing trends:

"During 2013, indie publishing in many, many ways, both paper and electronic, spread out over the world. Now your indie books get a much wider reach than any traditional publisher can manage, which not too many people have talked about yet, but will in 2014."

Zoom. The book business is changing by the minute.

So I figured it was time to get an update from the EBUK blokes: Jay and Mick and the team who run the EBookBargainsUK newsletter (and now blog!) They visited us last October and opened a lot of eyes to the huge market out there for ebooks in English around the globe.

A recent ad I put in their newsletter got my books onto bestseller lists in Australia, Germany, and Canada and even made a sale to the Orkney Library and Archive, the oldest library in Scotland.

Some of this info is a little overwhelming for a non-geek like me, but I think you'll be convinced that getting into as many of these markets as possible is going to be increasingly important.

Do note that self-publishers can get onto a lot of international retailer sites by going through an aggregator like Smashwords, D2D, or BookBaby. You don't have to upload to all these sites yourself.

Going Global in 2014

by the EBUK team


It was back in September that Anne and Ruth last invited us here to talk about the international ebook scene, and there’s no question the global ebook market has got bigger and better since then.

Numerous new ebook retail outlets have materialized even in that short time – we’ll be looking at a couple below – and we’re hearing more and more reports of indie US and UK authors not just selling overseas in increasing numbers, but selling in the most unexpected places, on platforms the authors never knew existed, in places they never knew ebooks could reach.

Which is why we felt it was the right time to launch our Go Global In 2014 campaign. Because if you don’t get your ticket now you may just miss the boat!

More and more authors are coming to realize that, important as Amazon is to any author’s career, we're not living in 2009 anymore.

Amazon is no longer the only show in town 


Amazon is still very much the biggest player in the ebook marketplace, but it's not as big an international player as you may think. 

1) Your books may be a lot cheaper on sites other than Amazon.

 If that sounds crazy you probably haven’t heard about the notorious Amazon surcharges. Respected indie commentator David Gaughran has posted about these on several occasions.

Put simply, for customers outside the Kindle Zone countries (that is, countries without a Kindle store) Amazon bizarrely adds a substantial surcharge to the list price. 

Your $2.99 ebook will cost a reader in Malta or Poland $4.99. 

In Norway it will cost as much as $6.99. (And the author will get just 35% of the $2.99 US price.) 

Similar surcharges apply across the globe to countries without a Kindle store.

That’s always presuming Amazon allows readers to buy at all. Despite that long list of countries in KDP where your ebooks are supposedly going to be on sale, the truth is many countries are blocked completely from buying. Singapore is an example.

Obviously, readers will be buying elsewhere. And in 2014 there are plenty of places to choose from.

2) Kindle isn't the primary e-reader any more. 

The world of e-readers, tablets and smartphones has changed beyond all recognition since 2009.

Having your books on Amazon is great, but they are in mobi format and not much use to anyone without a Kindle device.

Of course if you're on Apple, Kobo and Nook, you will have epub ebooks. 

So what about Apple, Kobo and Nook?


  • Kobo has been growing slowly, like Amazon, but it has many competitors, as you'll see below. 
  • Apple may have 51 ebook stores but actually many of them only sell public domain titles, so they're of no interest to contemporary authors. 
  •  Barnes and Noble is still more of a player than you'd know from its bad press. Readers can now buy your Nook titles from all four corners of Europe, from Finland up top to Norway on the left, tiny Malta down in the Med, Poland and Austria in the middle, and Estonia and Latvia over by the Russian border. It now has stores in Australia as well. But many of these they are restricted to the Windows 8 platform at the moment. 

But these four retailers pretty much have the market sown up, right?

If only…the publishing world would be so much simpler. 

Think wholesalers as well as retailers


The familiar retailers like Amazon, Apple, Nook and Kobo aren't enough any more. To reach the wider global market you need to have your titles in the wholesaler catalogues. 

These are distribution companies like Ingram, Gardners, Baker & Taylor, OverDrive,  etc. 

Because the wholesalers distribute to so many channels with so many different end-user devices your First Grade epub conversion from a Word doc that might be acceptable on Kindle or Nook will not be good enough.


If you plan on going global you’ll need an industry standard epub file that meets IDPF standards. 


IDPF is the International Digital Publishing Forum. They are the Trade and Standards Organization for the Digital Publishing Industry.

They have a free epub validator here. Just load up your epub file and it will come back approved or rejected. If your epub doesn’t pass the IDPF validator check it WILL NOT be accepted by any serious aggregator, such as Ebook Partnership, who can get your ebooks into the Ingram, Copia and OverDrive catalogues. 

As we showed here back in September, Anne has excellent global distribution, with titles in local ebook stores everywhere from Iceland to Switzerland to South Africa. Anne uses Smashwords and Ebook Partnership together to maximize her global footprint. And of course her ebooks pass the IDPF validation test. (Whew! Actually my publisher handles this. I'm a cybermoron...Anne)

If you’re new to the indie game and looking to move up to the next level as self-publishers you should bookmark the IDPF validator and make sure every file you put out passes the IDPF validation test.

Why is the IDPF validation so important? After all, your Word doc that you put up on KDP looks fine, and you can throw a Word doc into Calibre and out pops an epub. Why all the fuss?

Well for starters your Kindle converted Word doc may not work on all Kindle devices. Don’t take our word for it. Check out Lexi Revellian, who reformatted all her files when she realized the Kindle Paper White was playing games with her ebooks.

For other devices anything but an industry standard epub is just asking for problems. Yes, we know your ebook looks fine on your neighbour’s Kobo and your nephew’s iPad and your Aunt Dot’s Nook, but…

In the world beyond the comfort zone of the US, UK, NZ, Australia and Canada, people are reading ebooks on tablets, phablets. smartphones and apps most of us didn’t even know existed.

Ever heard of Archos? Or the ‘txtr Beagle? TheTolino Shine? The Infiebeam Pi? The iRiver range? Orient? Goopad? (Seriously). Lenova, anyone? Haier? Chuwi? Doodee? Onda?

No, we’re not making these up. Here’s the Onda – an 8”, 16GB tablet for just $115.

Yes, it ships from China, but you can pay by Paypal, so you know your money is safe. No, it doesn’t come with Amazon Prime and film and TV and all those extras that make the KindleFire so worth buying.

But here’s the thing: If you’re not in the US and you buy a KindleFire none of those wonderful extras will work anyway. The KindleFire is just another tablet. And if you’re outside the comfort zone of the US, UK, the EU, Australia, New Zealand and Canada your credit card may not be usable at Amazon. Paypal may be the only international payment option open to you.

And that includes countries where Amazon has Kindle stores. Want to buy an ebook from Amazon India? It’s just one-click, right? Er… No. Check out the hoops you have to jump through just to buy an ebook from Amazon India.

Speaking of India brings us neatly to the Aakash. 

Aakash: The $35 tablet


Way back in 2011 a $35 tablet was launched in India.

And everybody laughed. A tablet for thirty-five bucks? How could a $35 tablet be anything but an unmitigated disaster?

Surprise! The Aakash has been a phenomenal success. In the first quarter of 2013 the Aakash not only outsold Samsung in India, but sold twice as many tablets as Apple in India.

And this is just the beginning. The Indian tablet and smartphone market is still in its infancy. The number of Indians who will be buying tablets, phablets and smartphones in India over the next year or two is going to be staggering.

And many of them could be reading your ebooks on these devices.

Tablets, phablets and smartphones are taking off internationally on a scale that's hard to imagine. Many will be using devices we’ve all heard of and are comfortable with. But many more will be using devices we’ll never ever hear of and couldn’t pronounce if we did.

And they’ll be buying their ebooks from stores you’ve never heard of, too.

If you plan on going global in 2014 and reaching a truly international audience you need to make sure you are in as many of these stores as possible. Including the ones that don’t even exist yet.

No, no need to read that again. You read right the first time.

If you play your cards right, you can be in new stores from the moment they launch. Anne R. Allen did just that in Bild in Germany.

The Bild Ebook Store


Never heard of Bild? Given the Bild ebook store only launched in mid-December that’s no surprise. Luckily our patent early-warning new ebook retailer detector alerted us and we were there for Bild’s first day – and there were six of Anne R. Allen’s titles beaming back at us. (Much to my amazement...Anne)

As we explained here last time, Germany is a key market for your English language titles. For one thing it has as many English-speakers as Australia and Canada put together!

So with Amazon Germany, Apple Germany and Bild does that makes three ebook stores for Germans to choose from?

Nope. A quick count suggests there are about twenty German ebook stores, and we’ve probably missed several. Expect LOTS more through 2014-15 as market fragmentation accelerates.

But we’ve chosen to mention Bild here not just because Anne’s in it. Bild is part of a much bigger picture emerging. You see, Bild is part of a key consortium of ebook stores that together are challenging Amazon’s supremacy in the German market.

Sadly while Kobo has the largest German ebook store by number of titles, it has yet to make a serious impact in Germany. That will change as Kobo expands its presence in the country, but the big threat to Amazon comes not from Kobo, Apple or Google Play but from the domestic market. Not ‘txtr, surprisingly, but what is loosely termed the Tolino Alliance. 


The Tolino Alliance


The Alliance is a consortium of German publishing interests acting together to promote ereading in Germany. By summer 2013 they were estimated to have grabbed 34% of the German ebook market.

The Tolino Alliance comprise Thalia, WeltBild, Hugendubel, Buecher, Deutsche Telecom and Bertelsmann, who together are selling the Tolino e-reader and tablet across some 1500 retail stores. No surprise it did rather well then, despite some dismissive reports from industry commentators.

Nate Hoffelder over at The Digital Reader typified the reaction to the Tolino Shine: “The Shine is going to bring generic ereaders to a whole new level,” he said, adding “Let me know when Tolino has a plan to sell ebooks better than Amazon, because that is the point at which they might start winning. At this point all I can see is that they are making the same hardware mistake as everyone else.”

Three months later Nate wrote a post headed, “Tolino Shine eReader Has Great Success in First 100 Days.”

The Tolino Alliance goes from strength to strength. Check out their website - In October they launched their tablet range, and in December their latest ebook store.

Nate talks about “winning” and “selling ebooks better than Amazon”, which somewhat misses the point. The thing is, it's not about winners and losers. It’s about market share and selling books. Not selling books better than Amazon.

The Tolino Alliance is devastating Amazon market share in Germany. Yes, Amazon are still the biggest, but for the Tolino Alliance to not just barge Apple to one side but to eat up a third of the market so quickly is pretty phenomenal, and perhaps a sign of things to come, not just in Germany but globally.

But Bild ebooks is of interest for other reasons too. We talk a lot about market fragmentation on our blog, and this new German ebook site is a fine example. For starters it’s run by a newspaper – the German tabloid Bild, which immediately gives it high visibility. Especially given Bild already has a digital music subscription service, and also sells video.

It’s powered by Buecher, part of Holtzbrinck. Holtzbrinck, who also own Macmillan, are one of the Big Five publishers. (They're also behind the Skoobe ebook subscription service, which long predates the US getting subscription ebooks).

Oh, and Bertelsmann, one of the companies in the Tolino Alliance? They own Random House Penguin, the world’s biggest publisher.

Next time you read how the Big Five has its head in the sand about ebooks, bear that in mind.


“Glocalization” and “market fragmentation”



"Glocalization" and "market fragmentation" are terms you’ll often see on the EBUK blog

"Glocalization" is a combination of "globalization" and "local". It's a measure of how multinational companies go about their business in foreign lands. Do they stick out like a sore thumb or seamlessly interact with the local environment?

"Market fragmentation" means sales are going to more and more smaller retailers instead of one or two monolithic giants.

Let's look at those new retailers in Germany.  Those local German stores start off with an inbuilt advantage over foreign competition, even if the foreigners got there first–so they are already fragmenting the market. 

And sometimes the new kids on the block gain an advantage over the established players, because they don’t carry the inevitable baggage that accumulates with age.

Many Germans haven’t forgiven Amazon for originally launching the Kindle in Germany without even bothering to translate the packaging and manual (bad glocalization), and Amazon has had more than its fair share of bad press in Germany everything from tax avoidance to Nazis in the workplace – and it has continuing issues with employee strikes.

But thanks to the early start with the Kindle, Amazon has held its own in the ebook market.

So far.

But as market fragmentation accelerates, and glocalizing stores like Google Play, now 44 ebook stores worldwide, and – to a lesser extent – Kobo, compete with the other international players like ‘txtr (18 international ebook stores, plus partner stores) and Sony (seven global stores) and the many hundreds of new White Label stores that WILL materialize worldwide through 2014, it’s essential indies are in distribution networks that will get you everywhere.

It cannot be stressed strongly enough that – while Amazon, Apple, B&N and Kobo are your primary retailers in the US and UK markets, you need to be in a wider distribution network than just the current front-runners.

Can small presses and indies get into the Tolino Alliance stores? Given those links with trad publishers you might be thinking there’s not a snowball’s chance in hell. But Anne R. Allen has managed it. (Again, all credit goes to my publisher...Anne.) 

Here’s Anne in Buecher and in Thalia. And yes, she’s in Weltbid, Hugendubel, Club Bertelsmann too. Of course if Germans don’t want to buy Anne’s books from an Alliance store they can choose from other local German stores like ‘txtr, Ciando and Libreka (there are others!). And then of course Anne’s in Apple Germany, Amazon Germany, Kobo Germany, Sony Germany and even Nook Germany.

Obviously they will be focussed on German language titles, but don’t let that put you off. Click on this link to Anne in the Ciando store and check out what language the site is in. Yes, it’s in English. If you check out the Bild site they have a top 100 English-language ebook chart link prominently displayed on the home page.

Surprise, surprise, it’s all big name trad pubbed titles – but there’s a reason these big names got to be so big – it’s because they are available everywhere. And in the new world of global ebooks they will just get bigger and bigger, while indies can get left behind.

That’s why it’s so important to Go Global In 2014.

How many ebook stores will you have available in in Germany for 2014? The ebook market is just beginning to take off globally. Take five minutes out of your busy schedule to check if your titles are available in Germany and other key markets around the world. And if they are not, set an hour aside to do something about it.


To help you find your titles we’re making available our EBUK Global Footprint template 


This is an Excel sheet which lists the English-language ebook sites (or ebook sites accessible through an English language portal) in the countries to which we send newsletters.

Just drop us an email at info.ebookbargainsuk.com with “Footprint” in the subject bar.
We’ll send you a Global Footprint spreadsheet template that you can copy for each of your titles. We update these regularly, as new retailers emerge or as we increase our promo newsletter reach to new areas.

It will help you keep track not only of where you are (you may be pleasantly surprised to find you’re in more places than you thought) but all importantly where you are not.

For example, if you are in Amazon India through KDP and in India’s Flipkart store through Smashwords you are probably confident you have the burgeoning Indian ebook market sown up pat. But as you’ll see from our Global Footprint template you could also be selling ebooks in Landmark, Pothi, Infibeam (oh, go on then, here’s Anne in Infibeam), W. H. Smith India, Google Play India, Crossword, Newshunt and Rockstand, to name but a few.

Indians can also buy from stores like Smashwords, Diesel, Blio, All-Romance/Omni-Lit, Scribd and similar retailers that don't have territorial payment or download restrictions.

How many options are you offering Indian readers to buy your ebooks?

Why is it so important to be in all these smaller stores? Because being there is half the battle.

And that applies equally whether you are selling in the US, the UK, Australia, New Zealand, India or tiny Malta.

As we mentioned above, while Amazon will surcharge a Maltese reader wanting to buy your book, good old Nook have a Windows 8 option for Malta. And for those Maltese not using a Windows 8 app they can buy from their local Malta ebook store. Just one more of the many new retailers that launched since we were last here.

Among the other new arrivals Google Play opened ebook stores in Argentina, Chile, Peru, Colombia and Venezuela. In case you’re wondering,

Amazon has Kindle stores in none of these countries, and surcharges readers in all of them, so your Kindle-exclusive ebook is not going to be very appealing.

The Internet is called the "world wide web" for a reason. It is truly global. Your ebooks can be read, and talked about, pretty much anywhere on the planet. The question is, can they be bought?

Here’s the thing. When your many Amazon readers love your books and tell all their friends, many of those friends will be on other platforms. When those friends look on their favourite ebook site – which may be one of those unpronounceable ones you’ve never heard of – and find you're not there – you've just lost a sale.

You've also lost a sale from their proudly Australian friend down under who only buys from local Aussie stores like Dymocks, Booktopia or QBD.

And their Aunt Mabel who was given a smartphone for Christmas with a Blio app pre-installed and has no intention of learning how to use something new.

And when they wax lyrical to their relatives in Munich about your book and said relatives go to Thalia or Hugendugel and find it's not there for their treasured Tolino ereader you've lost another sale.

And when that first reader's cousin in Calcutta with the Infibeam Pi2 goes to buy your book from Infibeam, and their brother with the Akaash checks on Rockstand but your title is only on Amazon India and Flipkart...guess what?

Anne mentioned in her intro some of the unexpected places she’s had sales recently. It’s a safe bet these sales weren’t from casual browsers who happened to spot her books. They came from word of mouth recommendation over the 'Net – almost certainly from the ton of books Anne’s been selling on good old Amazon.

Yes, Amazon is by far Anne’s biggest selling platform, but the international market is where her new customers are coming from. Readers who don’t use Amazon probably heard about Anne’s books from readers who do.

Readers will find you. But only if you are there.

For indies wanting to sell globally it cannot be stressed strongly enough - if you are not in a retailer's catalogue you have no chance of selling there. Loyal customers to that store won't go setting up a new account somewhere else just for you. They will buy someone else's book instead.

Being there is half the battle.

What about you, Scriveners? Are you as gobsmacked by all this as I am? Who knew there were that many retailers? Or that indies can get into the big wholesaler catalogues? I'd never heard of a "phablet" before, had you? (I "corrected" it as  typo the first time, then realized it was a real thing.) I find this all very exciting, but also a bit overwhelming...how about you? 


Go Global In 2014!



Ebook Bargains UK

Far more than just another promo newsletter.

Far more than just the UK.


You can contact EBUK here. Their subscriber list is still relatively small compared to something like Bookbub or Ereader News Today, but they reach 14 countries – they just added Japan this week – plus they're inexpensive, offer lots of options and have the advantage of not being an Amazon affiliate. That means they don't get any money from Amazon or other retailers, so they can promo whatever books they like – even freebies –  on whatever sites are available, because they don't get a commission from any retailer.

Besides, they promote indie bookstores instead of the big four retailers.This week they're promoting Vromans in Pasadena in the US newsletter. (And our own Ruth Harris has a nice spotlight.) 

They will be rolling out more newsletters soon, including to the Middle East and Scandinavia, and each newsletter features links only to retailers available in that country /region. Same titles, but thirteen different sets of links. 

Jay Hounsell says "Advertisers should expect results in bingo numbers, not telephone numbers. For this reason we keep our fees very low and it's Buy One get One Free." Unlike other newsletters they offer a variety of listing options - One Day, Something For The Weekend, Featured Title of the Week, Author Spotlight, Series Showcase, etc.

Book of the Week


After reading all this, I'm kind of embarrassed to say my new ebook is only available at Amazon, but it will be on other platforms soon. If you do have a Kindle or Kindle app it's only $2.99 right now...Anne


My new comedy, The Lady of the Lakewood Diner is at Amazon USAmazon UKAmazon CA




Who shot Morgan le Fay? 

The Lady of the Lakewood Diner is a comedy about a six-decade friendship between an aging rock star and her childhood best friend—the owner of a seedy diner in Central Maine, who might be the only person who can figure out who's been trying to kill the rock diva. 

"This isn't just "funny women's fiction for the Woodstock generation," it's a canny cultural observation that brings to mind two of my favorite British authors, Barbara Pym and Penelope Fitzgerald. Yes, the humor is there and sometimes spew-your-cocktail funny, but the character depth and plot fulfillment go so far beyond the humor. I felt I knew these people. I felt I was there."...Debra Eve of "The Later Bloomer Blog."

"In a panoramic view sweeping three decades, Anne Allen's "The Lady of Lakewood Diner" integrates the suppression of the fifties into the growing counter-culture of the sixties and the anti-war protesters of the seventies, all through the lens of the young women who live it. Folk music, the U. S. moon landing, JFK, The Vietnam War, Martin Luther King, the birth of Rock n' Roll, racial unrest, feminism, lesbian and gay consciousness, improvisational theater, Woodstock, the struggle of Vietnam veterans returning home and growing political unrest of U.S. military involvement all become part of the young women's lives as they mature....A cultural masterpiece for the discerning reader."...Kathleen Keena, author of Adolescent Depression Outside/In

Opportunity Alerts


Dog Lovers! Here's one for you: AMERICAN KENNEL CLUB FICTION WRITING CONTEST NO ENTRY FEE. Submit one short story, maximum 2,000 words. Entries can be on any subject, but must feature a dog. (But it can't talk) Prizes $500, $240, $100. Deadline January 31.

CRAZYHORSE PRIZES IN FICTION, NONFICTION, POETRY $20 fee (includes subscription). This is a biggie, well worth the fee. This venerable literary magazine has published the likes of John Updike, Raymond Carver and Billy Collins. Winners in each category receive $2,000 and publication. Submit up to 25 pages of prose or three poems. All entries considered for publication. Submissions accepted in the month of January only.

2014 BETHLEHEM WRITERS ROUNDTABLE SHORT STORY AWARD $10 ENTRY FEE. Submit 2,000 words or fewer on the theme of "Food Stories". In addition to a $200 prize, the first place winner's story will be considered for print publication in the Bethlehem Writers Group's next anthology or as a featured story in Bethlehem Writers Roundtable. Their last anthology won Indie Book Awards for Best Anthology and Best Short Fiction. Second place will receive $100 + publication in the BWG Writers Roundtable. Deadline January 15th.

Geist Literary Postcard Contest Canada's favourite writing contest is back! Enter now for your chance at literary fame and fortune! How it works: Send a story and a postcard—the relationship can be as strong or as tangential as you like, so long as there is a clear connection between the story and the image. If you’re not sure where to look for a postcard, you can make your own or visit Wikimedia Commons. The story can be fiction or non-fiction; maximum length is 500 words. For a classic example of a postcard story, read "How to Survive in the Woods" or "Death in the Family." Prizes of $500, $250, and $100 CND $20 fee. Deadline February 1st.

Writers over 40: Midlife Collage is a literary website that runs a creative nonfiction essay contest every month with progressive cash prizes. Stories must be true. Approximately 800 words. All submissions are entered into a $50 Weekly Contest. If a writer wins a $50 Weekly Contest, the writer may submit a Never-Published Story into their next $100 Contest. More info at Midlife Collage contest page.

So You Want to Use Song Lyrics in Your Novel? 5 Steps to Getting Rights to Lyrics



This week the bookosphere saw something of a teapot-storm when a formerly indie author—now signed with a Big 5 publisher—got an odd notice from Amazon. It said her readers had been asked to delete their old versions of her book and get the new Big 5 version—at the author’s expense.

It sounded like some nasty author-bullying to me—until somebody on a writing forum said the first version might have used pop song lyrics without getting proper permission.

That could definitely get a publisher's panties in a bunch. Using lyrics from a song written in the past century or so can be a very expensive proposition, so most publishers won’t accept a book that quotes lyrics.

Note: I read later on the Passive Voice that there had simply been a misunderstanding and customers who bought the original book had been sent a nice "never-mind" note.

But why would it be such a big deal if the original indie book contained a few song lyrics? Isn’t there some kind of rule that you can use a couple of lines from something without worrying about copyright?

Yup. It’s called "fair use."

Thing is: fair use doesn’t apply to songs. That’s because songs can have very few lines to use—fairly or otherwise.

So be careful you don’t make a typo and have your character step on the gas gas gas, or you might have Keith and Mick’s lawyers on your doorstep asking for their cash cash cash for using a line from “Jumpin’ Jack Flash.”

What you CAN use without permission is a song’s title. Titles can’t be copyrighted.

That means you can say “Jumpin’ Jack Flash” but you can’t say “Jumpin’ Jack Flash is a [US term for petrol times three]", or you’re going to have to pay.

You can also use lyrics of songs that are in the public domain. Jane Friedman says you can be pretty sure something written before 1923 is OK. But some things written after that are OK, too, if the copyright wasn’t renewed. So it’s worth a check. Here are the basic rules for US copyright. A number of sites like Public Domain Review celebrate "Public Domain Day" on Jan 1 each year and give a list of new works that have come into the public domain.

But if you quote the Rolling Stones, (even if you think some of them might look as if they were born before 1923) you’re going to have to pay them.

Here’s Blake Morrison in the Guardian talking about the price of using song lyrics in his novel South of the River.

'I'd restricted myself to just a line or two from a handful of songs and vaguely hoped that was OK or that no one would notice. My editor, reasonably enough, was more cautious, and at the last minute someone from the publishing house helpfully secured the permissions on my behalf.

'I still have the invoices. For one line of "Jumpin' Jack Flash": £500. For one line of Oasis's "Wonderwall": £535. For one line of "When I'm Sixty-four": £735. For two lines of "I Shot the Sheriff" (words and music by Bob Marley, though in my head it was the Eric Clapton version): £1,000. Plus several more, of which only George Michael's "Fastlove" came in under £200. Plus VAT. Total cost: £4,401.75. A typical advance for a literary novel by a first-time author would barely meet the cost.'

Many thanks to Lexi Revellian for giving a heads-up about the Guardian article on her blog.

I totally relate to the urge to use song lyrics. My first stories relied on them heavily. My generation was all about its music, and I felt Paul Simon, Leonard Cohen, and Carole King could express what my characters were feeling much better than I could.

Not that I was wrong on that. My teenaged stories were pretty bad. Luckily, I didn’t try to publish any of them. If I had, I’d have run into some big trouble.

I’m working now on a novel about Boomers set in the ’60s, ’70s and ’80s, and I’ve solved the music problem by writing my own lyrics. I had a whole lot of fun writing a David Crosby-style folk-rock love song, “Happy Endings are Only for Fairy Tales” and a Donna Summer-style disco song, “City Girls” and a druggy hair-rock anthem, “Bored as Hell.”

I can’t tell you how much it pleased me when my editor told me I’d have to get permission to use them.

But what if you’re telling a story that absolutely requires the use of real lyrics? Say a book set at Woodstock?

Michael Murphy faced that when he wrote Goodbye Emily, his Boomer Lit novel about three sixty-something Boomers returning to Woodstock to revisit their experiences at the iconic rock concert. (Isn't that the perfect cover for a return-to-Woodstock story?)

He says he found some lyrics aren’t as expensive as the ones Blake Morrison mentioned, and it isn't that hard to get permission. Lyricists are our fellow writers and they deserve to get paid too. (And don’t forget you need permission to use recorded music in your book trailer—even if the music is in the public domain—because musicians deserve to be paid as well.)

You just have to know how to do it.

So here’s how:


Five Steps to Obtain Song Lyric Rights
by Michael Murphy

Music was important to the story of my recently released return-to -Woodstock novel, Goodbye Emily. I would not have been able to express what I wanted to in the novel without using certain song lyrics. Lyrics can enhance a novel, but as an author you need to determine whether you’re willing to pay a price to reprint another person’s work

I’d obtained permission twice before in my earlier novels, Try and Catch the Wind and Ramblin’ Man, so I knew how to get started. If you’ve not made your way through this process, obtaining lyric reprint rights might sound like a daunting task. It doesn’t have to be. Here are five steps that should simplify the process.

Step 1. Confirm your song title. The rights to song lyrics are usually owned by the song’s publisher. To identify and locate the publisher you’ll need the actual title, the writer, and the recording artist.

Step 2. Locate the publisher. If you’re not certain of the publisher, there are two general sources where the information can be obtained ASCAP, the American Society of Composers, Authors and Publishers.

If ASCAP doesn’t have the rights, BMI, Broadcast Music Inc, should.

ASCAP and BMI have searchable databases where you can obtain the name of the publisher by entering the title and artist.

Step 3.  Contact the publisher. Most publishers have websites including information on how to contact them when you’re seeking permission to use the song lyric. This is usually through direct email or an online form.

Step 4. Provide additional information. Once the publisher replies, they will ask several questions such as how many books will be printed or sold, the name of the novel, author, publisher and where the territory where the book will be sold. You may even be asked to provide copies of pages where the lyric will appear.

Step 5. Decide if you can afford it. Once the publisher considers the information, they will quote you a price. If the amount is within your budget and you pay the amount, they will send a letter/document confirming they are granting you permission to use the song lyric. I found the cost to use song lyrics in Goodbye Emily to be reasonable.

If you’re planning to use music for a book trailer, or your website, you must obtain what’s called synchronization rights which may be owned by the publisher or a different publisher. A separate but similar process is followed to obtain synchronization rights. The cost is often on an annual basis.

I hope these five steps have been helpful. Using song lyrics in a novel is an author’s artistic decision, but the process is not as complicated or expensive as many authors believe.


Goodbye Emily is Michael Murphy's eighth novel. A full time author and part time urban chicken rancher, Michael lives in Arizona with his wife of forty years, two cats, four dogs and five chickens who produce a steady supply of cholesterol. Read more about his novels and Woodstock at his website. (And his endorsements from both Wavy Gravy and Country Joe McDonald.)

What about you, scriveners? Have you used lyrics in your fiction or memoir? Did you know you had to get permission to quote even a few words? Have you ever written fake lyrics the way I did? 

UPDATE:  I’m adding here a comment we got from historical novelist Sarah Sundin  that answers some of the questions we’ve been getting in the comments. The price of the permission varies by how much you’re expected to make from the book. If your book sells more than expected, you’ll be hit with one of those bills like the one Blake Morrison quotes.

If you hit the jackpot the way Sarah did, you have to renegotiate, which is why many traditional publishers have a total ban on using lyrics (unless you write them yourself.)

Here’s Sarah: ”I used copyrighted song lyrics in my first two WWII novels. While I found the permission process relatively easy and not terribly expensive ($75-$100), I encountered problems later.

First of all, my permission agreement specified a certain number of copies. When I found out my novel had gone into a second printing (yay!) and had exceeded that amount, I had to re-contact the publishers (and some had changed), obtain new permissions, and pay new fees. One of the song publishers wrote me a snippy email saying I had to obtain permission from THEM before my book publisher printed more copies. As if they'd told me beforehand!

Second, I almost lost out on some excellent opportunities. When my publisher went into negotiations for large-print, book club, and foreign language editions, the publishers balked when they saw the lyrics. At that point, they would take over responsibility, have to obtain more permissions, and pay the fees. We pacified them by removing the lyrics and editing around them.

Moral: I will NEVER use copyrighted lyrics in a novel again.”

Thanks so much, Sarah, for the additional information!



OPPORTUNITY ALERTS:

1) Inspirational anthology accepting submissions: A "Chicken Soup for the Soul" author is looking for heartwarming inspirational nonfiction pieces. Do You Have a Story on Staying Sane in the Chaotic 24/7 World? If you have a great story and would like to be considered for the anthology, 30 Days to Sanity, Send submissions to: 30 Days to Sanity at Box 31453, Santa Fe, NM 87594-1453. Or e-mail stories to stephanie@30daystosanity.com The maximum word count is 1200 words. For each story selected for the program a permission fee of $100 will be offered for one-time rights. There are no limits on the number of submissions. Deadline is May 1, 2013.

2) POISONED PEN DISCOVER MYSTERY CONTEST Enter your mystery manuscript of 60,000-90,000 words in an effort to win a $1,000 prize, the Discover Mystery title, and a publishing contract from Poisoned Pen Press. Open to all authors writing original works in English for adult readers who reside in the United States and Canada. $20 entry fee. Well worth it. Poisoned Pen is a widely respected small press. Deadline March 30, 2013.

3) Cash prizes for flash fiction. The San Luis Obispo NIGHTWRITERS are holding their annual 500-word story contest. Anybody from anywhere in the world is welcome to enter. Prizes are $200, $150 and $75. This is a fantastic organization that boasts a number of bestselling authors among their members, including Jay Asher, Jeff Carlson, and moi. (Well, some sell better than others :-) ) Deadline is March 31st.

4) Ploughshares Emerging Writers Contest. The prestigious literary journal Ploughshares runs a number of contests during the year. Winning or placing looks really good in a query. Plus there's a cash prize of $1000 in each category. This one is limited to writers who have not yet published. They're looking for poems and literary stories of up to 6000 words. Deadline is April 2.



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