Publishing isn't the only thing that's being transformed by the digital age. Reading and writing themselves are evolving.

We may not like it, but as writers, we need to be aware that our our audience's habits are changing.

Last month I wrote about how to format your blog for easy skimming, and unfortunately, we need to keep the skimmer in mind when writing our books as well. A good percentage of readers buy their novels for screens now, and their habits spill over from Web browsing to novel-reading.

Recently I've been getting some bizarre reviews for my novels, and I'm seeing similar ones on my favorite authors' books. It often seems to me the reviewers have read an entirely different piece of fiction.

But I can now see the reviews probably come from people who skim.

My books—and the ones I like to read—are full of fun one-liners and little ironic treats for people who are paying attention. But all the humor and irony is lost on skimmers who are rushing through, reading only for plot.

Personally, I'm a slow reader who savors every word.  I grew up reading literary fiction and I also read genre fiction with an eye to detail, character, and nuance.

Reading only for plot seems to me like eating the pizza crust and throwing away the toppings. Or maybe watching Seinfeld with the sound off. But I have to accept that people like me are no longer in the majority.

In an April 6^th piece in the Washington Post Michael S. Rosenwald wrote:

The changes in reading and writing are so profound that Rob Eagar wrote in a piece in Digital Book World  last October that authors no longer exist. 

He said—obviously with a layer of snark:

"There is no such thing as an 'author'.  Instead, there are only people who write stuff that they want other people to buy. Nobody dreams about writing for free, and the few who don’t care if people buy what they write are generally known as 'poets'.  If there’s no such thing as an author, how do we define people who write stuff that they want other people to buy? We call them 'salespeople.'"

Okay, okay, don't bite my head off. I didn't say that, Mr. Eagar did. (I actually write some poetry and admit I'm totally jazzed when somebody offers to publish it for no pay whatsoever.)

But he's making an important point. We probably need to think of copywriting as part of our skill set—as he says:

This isn't really news. Ruth and I—and most writing bloggers—tell you this stuff all the time. Last month Ruth wrote a comprehensive post on the art of the blurb which is all about using copywriting skills to sell your book.

But Eagar is pushing it one notch further: he's saying we shouldn't think of selling as a burden, but part of the job description. He says writers have to learn to "sell" within the prose itself.

We now need to entice the reader to stay with us. 

Readers now have the content of all world's libraries and bookstores—plus most of the films and TV shows—at their fingertips. Plus instead of investing $15-$30 in a new book, they're probably paying under $5. If it doesn't grip them with every word, they click away.

But the merging of sales techniques with the art of fiction isn't exclusive to the digital age. James Patterson pioneered it in the early 1990s.

Patterson came to writing from a career in advertising. (He was the Don Draper of one of the biggest ad agencies in New York in the 1980s.) He used his copywriting skills to create the unique prose style that has made him the bestselling novelist of the past 14 years. His books have sold more than 300 million copies: more than Stephen King, John Grisham, and Dan Brown combined.

Patterson isn't just a "good storyteller" as he described himself in a recent interview with Joe Berkowitz at Co.Create .

He is a master of white space.

He places words on a page in a way that's enticing and easy to read. He uses short chapters that invite the reader to go for "one more chapter," creating a kind of popcorn for the brain. 

Or as he puts, he "glues people to the page"

I'm not saying we should all copycat Patterson—but there are things we can learn from him that will make our stories more modern and will draw in the contemporary, skimming reader:

An Oyster study reported in the New York Times in December 2013 says people are 25% more likely to finish books with shorter chapters.

We don't all need to write two-and-a-half-page Patterson chapters. Sometimes a scene goes long and that's how it works best. But if a chapter has natural breaks—the ones we generally indicate with a skipped line—consider making each scene a separate chapter.

My editor suggested I do this with my third Camilla mystery, Sherwood, Ltd, and a lot of people have told me they prefer it. I used even shorter chapters with No Place Like Home, and that's my most popular book yet. So I have to admit there's something to this, even though it was hard to break from my habit of 10 page chapters with a multi-purpose, sometimes ironic title that gave an overview of all the scenes.

Start a paragraph with dialogue instead of action. I learned about this from reading blogs like Writing on the Wall, the blog of  Freelance Editor Lynette Labelle.

As she says, avoiding buried dialogue "isn’t a rule. It’s more like a trick to help keep your story’s pace flowing well. If you look through some of the more recently published novels, you’ll see authors rarely bury their dialogue"

Here's a scene from my original 2005 Babash-Ryan version of my rom-com, The Best Revenge:

See how the eye is drawn through the scene?

Putting the dialogue up front allows people to see something juicy is coming as they scan the page. Readers generally prefer dialogue to internal thoughts or "business". So we need to put the most important stuff at the beginning of the paragraph. Or, second best, at the end.

Recently I happened on a piece by P. G. Wodehouse from a 1970s issue of The Paris Review. Wodehouse was of the most entertaining writers of all time. But I found it tough going.

I mean, those paragraphs were HUGE. Solid blocks of words. I found myself mentally breaking them down to get to the point.

And I'm an old person. I can only imagine how it is for younger people who have never had to attack those indigestible hunks of text.

In the age of instant media, descriptive passages are mostly for the author (and our inner poet), not the reader. If you want to get the map of your medieval village or your teen heroine's school set firmly in your mind, by all means write it all down.

Just don't put it in your final draft.

Everybody has an idea what a medieval village and a contemporary high school look like, and if they don't, they can Google it.

But back in the 19th century, before air travel—and films and color photographs—a writer knew many of his readers probably didn't have a clue what an English country house looked like, or the Rocky Mountains, or a spooky old castle.

So Victorian novelists wrote pages and pages of description, like this opening paragraph of Henry James' 1881 novel, Portrait  of a Lady. (No, this isn't the whole paragraph. It's about half. Obviously written in another time.)

"Under certain circumstances there are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea. There are circumstances in which, whether you partake of the tea or not - some people of course never do, - the situation is in itself delightful. Those that I have in mind in beginning to unfold this simple history offered an admirable setting to an innocent pastime. The implements of the little feast had been disposed upon the lawn of an old English country-house, in what I should call the perfect middle of a splendid summer afternoon. Part of the afternoon had waned, but much of it was left, and what was left was of the finest and rarest quality. Real dusk would not arrive for many hours; but the flood of summer light had begun to ebb, the air had grown mellow, the shadows were long upon the smooth, dense turf. They lengthened slowly, however, and the scene expressed that sense of leisure still to come which is perhaps the chief source of one's enjoyment of such a scene at such an hour. From five o'clock to eight is on certain occasions a little eternity; but on such an occasion as this the interval could be only an eternity of pleasure. The persons concerned in it were taking their pleasure quietly, and they were not of the sex which is supposed to furnish the regular votaries of the ceremony I have mentioned."

But these days, hey, most of us have seen Downton Abbey. And even for the people who haven't, pretty much everybody has their own picture of this setting in their own memory banks from a movie or photograph. Describing it in detail will not only bore them, it may even interfere with their own imaginative enjoyment of the story.

As Patterson says, "I think what hooks people into my stories is the pace. I try to leave out the parts people skip."

And these days, people skip a lot.

What you want to share with your reader is the emotions, not the visuals. They can do a lot of the visual work themselves. Let us know how the country house or the medieval village or the spooky old castle makes the characters feel and you've hooked the reader.